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High student salary without any training or studies? What really matters in sales

11/23/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
High student salaries in sales are possible, but they are not likely without any training or studies. Sales success is largely driven by an individual's ability to build relationships, close deals, and understand the needs of their customers. To do this successfully, individuals must have a thorough understanding of the product or service they are selling, as well as the market and industry. Therefore, it is important to invest in training and studies to gain the skills and knowledge necessary to succeed in sales.
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Basic knowledge of PR & Public Relations - What you need to know

11/22/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. What is PR and public relations?

PR and public relations is a field of expertise that deals with the communication of a company, organization or person with its target audience. It includes the planning, development, implementation and control of communication activities designed to create a positive image, inform and influence the public.

2. What are the tasks and objectives of PR and public relations?

One of the main objectives of PR and public relations is to create a positive image and perception of the company, organization or person among its target audience. To achieve this, various communication activities are planned, executed and monitored to reach, inform and influence the target audience. These include press releases, social media activities, events, newsletters and trade shows.

3. What are the different types of PR and public relations?

There are different types of PR and public relations, which can vary depending on the purpose and target audience. The most common types include Corporate PR (corporate communications), Crisis PR (crisis communications), Product PR (product communications) and Public Affairs (public affairs).

4. What skills and knowledge are required for PR and public affairs?

To be successful in PR and public relations, it is important to have a good understanding of the different communication media and a strong sense of language, style and tone. There should also be knowledge of the target audience, the media landscape and the legal situation. It is also important to have a good understanding of project management and strategic thinking.

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Founders beware - The pitfalls to avoid when taking the step into self-employment

11/21/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Spending too much money: It is important to plan carefully and understand how much money you have available and how much you need to start up. You should not spend more than you can afford and make sure you have realistic financing.

2. Unclear goals: Before starting your own business, you should set clear goals so you know how to proceed and what you want to achieve.

3. Neglecting business planning: A business plan is a fundamental tool to start and run a business. Without such a plan, you have no direction and no clear idea of how to make your business successful.

4. Underestimating the competition: when trying to start your own business, you should not forget that there are already other companies trying to achieve the same thing. Therefore, it is important to learn about the competition and develop a plan on how to differentiate yourself from them and give yourself an advantage.

5. Not paying attention to the legal aspects: Before starting a business, it is important to learn about the legal framework and make sure you are doing everything right. This includes complying with all relevant laws and regulations.

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What online business coaches and fake gurus don't tell you

11/21/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. There is no "easy" secret to build a successful online business.

2. There are no "fast" ways to make money.

3. You can't make millions without working hard and pursuing your goals.

4. There is no magic formula to help you succeed.

5. It takes time to succeed and you have to learn how to build your business.

6. There are many possible ways, but you need to build your own business by following your goals and implementing your ideas.

7. You need patience and discipline to build and grow your online business.

8. You can't expect to get rich overnight by building an online business.

9. There are no guarantees that you will succeed, but you can increase the chances by working hard and learning how to build a successful business.

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Strategic structure of the press distribution list - What to consider

11/17/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Define your target audience:

Before you begin creating your press release distribution list, you must first identify the target audience for which you want to publish the press releases. Identify the media outlets that might be interested in your news, as well as the specific editors and journalists who can best reach your information.

2. Gather contact information:

At the same time, you need to collect contact information for your press distribution list. This includes the names, email addresses and phone numbers of the editors and journalists you want to contact. You can get this contact information by searching the Internet or by sharing it with your network.

3. Segment your distribution list:

For an effective press distribution list, it is important to segment your distribution list. This means grouping your distribution list by different criteria such as region, topic, media type, etc. This will help you send relevant content to the right people.

4. Send personalized messages:

Once you have created your press distribution list, you should personalize the emails you send to editors and journalists. This means tailoring your message to that person's name and specific interests. It is important that you send the right messages to the right people.

5. Measure the results:

To determine the success of your press distribution, you need to measure the results. This includes monitoring the number of emails you send and the number of emails that are opened and read. You can also monitor the number of clicks on your links in the emails. This will help you understand what content is working best.

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