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News / Blog: #strategy

How to reach customers via social media

01/17/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a strong online presence: Create a strong presence on the most popular social media platforms such as Facebook, Twitter, Instagram and LinkedIn. Build a community by sharing content that is interesting, informative and relevant.

2. Identify your target audience: use tools like Google Analytics to find out who your target audience is and where they spend time online. This will help you determine which social media platforms are best for your business.

3. Provide content that interests your target audience: Find out what interests your target audience and share content that is relevant and engaging. Post new content regularly to entertain and inspire your community.

4. Interact with others: Look for other accounts that share similar content and interact with them. Share their posts, comment on their posts to build a strong presence.

5. Run promotional campaigns: Use promotional campaigns to reach more followers and customers. Use ads to reach your target audience.

6. Measure results: Use tools like Google Analytics to find out how successful your social media strategy is. Measure the number of followers, interaction with your content, and the number of sales generated by your social media campaigns.

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How to drive your business forward through corporate communications

01/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Corporate communications is an important component of a company's success. It is a combination of internal and external communications that can help strengthen the company's image and increase brand awareness.

1. Create a communications strategy: A good communications strategy is key to implementing effective corporate communications. Develop a strategy that is tailored to your goals and target audience. Write a communications plan that includes objectives, content, communications channels and timelines.

2. Choose the right communication channels: Choose the communication channels that best suit your target audience. Some communication channels you should consider are social media, online media, print media, email marketing, direct marketing and PR campaigns.

3. Create a corporate branding program: a corporate branding program can help strengthen the company's image, increase brand awareness and create a positive customer experience. Determine how you want your company to be perceived and plan the steps necessary to achieve that goal.

4. Create an engagement program: an engagement program can help build a positive dialogue with customers and prospects. Plan various activities such as customer surveys, events, and campaigns that will give you insight into what customers think.

5. Measure and optimize your communication activities: Regularly measure the results of your communication activities. Compare the results with your goals and optimize your strategy.

By implementing a comprehensive corporate communications strategy, companies can improve their image, attract more customers and increase profits. With a sophisticated communications plan and a clear strategy, companies can make the most of their corporate communications.

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Don't waste time - How to successfully start your own business

01/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Set clear goals for yourself: Define what you want to achieve and when you want to achieve it. Clear goal setting is the key to starting your self-employment successfully.

2. Build a network: Networks are an important source of information, customers and new business opportunities. Build a network by making contacts and networking with other entrepreneurs online and offline.

3. Find a mentor: a mentor is someone who can help you get the most out of your self-employment. Find a mentor who has had similar experiences and can help you succeed.

4. Create a business plan: A business plan is an important step in planning and ensuring your success. Create a business plan that includes your goals, strategy and timeline.

5. Focus on your business model: define your services, pricing and target markets. Develop a business model that will make your business profitable and help you establish yourself for the long term.

6. Get support: It is important to get support. Get support from family, friends, and experts to successfully start your self-employment.

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How can I save time in my daily PR work?

01/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Define your goals and focus. This will help you focus on the most important topics and save time.

2. Use a press release management tool to manage and track your press releases.

3. Use a social network monitoring tool to track online discussions about your company and industry.

4. Use social media marketing tools to distribute your content.

5. Automate the management of your press contacts to save time.

6. Use email marketing tools to publish and track press releases.

7. Assemble a team to handle day-to-day press relations.

8. Work on a strategy to increase the reach of your press outreach.

9. Attend press events and industry events to expand your network.

10. Post content regularly on your social media channels and company blog.

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How to run an efficient newsletter marketing

01/12/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Build an email list of potential subscribers. They can come from your website, social media, newsletter subscription, or your company's network.

2. Develop an email marketing strategy to reach your targets and audiences. Define exactly what messages to send to your subscribers and how frequently they will be sent.

3. Use an email marketing tool to manage your email campaigns more easily. These tools help you segment your list, personalize emails, and send automated emails.

4. Create an engaging email design. Use a well-designed template and set a consistent color palette and font to give readers an engaging experience.

5. Add a CTA (call-to-action) to each email. The CTA should be short, concise, easy to understand, and clearly communicate what you want readers to do.

6. Send regular emails to your subscribers. Decide if you want to send every week, every month, or on some other specific date. Keeping your subscribers informed on a weekly basis will help you keep them up to date on new content and offers.

7. Test different email content. Test different subject lines, content, and images to see which ones work best.

8. Measure the results. Measure open and click-through rates to see how successful your campaigns are. Compare the results and adjust your campaigns if necessary.

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