12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Corporate Communications is a professional field that deals with communication between companies and their various target groups. It involves the creation of publications, releases and other communications materials aimed at strengthening a company's or organization's brand and managing the handling of crises. Corporate communications can also be an important tool for supporting and developing corporate strategies and policies.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Customer loyalty is the active maintenance and development of a long-term relationship between a company and its customers. It means that a company strives to build and maintain a bond with its customers in order to turn them into loyal repeat customers. Customer loyalty can be achieved through a variety of techniques and strategies. These include loyalty programs, customer rewards, promotions, personalized services, consulting, and more.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Data warehousing is a technology that enables companies to integrate disparate data sources to collect, analyze, and process data from multiple sources. This allows companies to use the data to make better decisions and improve their business strategies. Data warehousing can also be used to link, visualize and validate data.
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
HR marketing is a branch of marketing that deals with recruiting, employer branding and staff retention. It includes various strategies to inspire and attract candidates to a company and to retain and motivate existing employees. Strategic measures include designing the employer brand, selecting the right communication channels, hiring employees and developing employee loyalty programs.
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Employer branding is a process that aims to build a company as an attractive employer for potential candidates and employees. This involves using a brand to position a company as an attractive employer and improve employee retention. It includes publishing information about the company, communicating the company's culture, developing employee retention programs, and other strategies.