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News / Blog: #strategies

Become a high ticket closer instead of designing your own product?

01/09/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
It is possible to work as a High Ticket Closer without designing your own product. There are many companies that hire High Ticket Closer to sell their products. These companies have already developed the products and need help with marketing. As a High Ticket Closer, you will be paid for your sales talents by helping them sell the company's products. However, you need to know the company's sales techniques and strategies to be successful.
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What strategies are there for companies in industries where there is a shortage of skilled workers to find staff?

01/05/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Focus on internal recruiting: companies should focus more on internal sources such as retraining, mentoring programs and internal training to meet their needs for qualified employees.

2. Creative approaches to employee search: companies can use creative approaches such as social media scouting, digital talent and networking platforms, employee referrals and virtual events to find qualified candidates.

3. Adapting to changing work conditions: Companies must adapt to the increasing demand for flexible work schedules, remote jobs and part-time positions to attract qualified candidates.

4. Investing in new technologies: companies need to invest in technologies to simplify the employee search process, such as automated search algorithms, AI-powered recruiting tools, and digital applicant assessment tools.

5. Tapping new talent: companies need to tap new talent in non-traditional sources, such as students, veterans or older workers.

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More customers at no cost? Successful content marketing for beginners

01/03/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Content marketing is an effective and inexpensive way to attract new customers. It is a process in which companies create relevant content to reach and inform potential customers. This content can come in a variety of formats, including blog posts, videos, infographics, podcasts and e-books.

To be successful as a beginner, you should first understand what type of content you want to create and how you can most effectively distribute that content. An important part of content marketing is understanding your audience and then creating content that interests and engages them.

Another aspect of content marketing is search engine optimization (SEO). SEO involves using keywords to make your content more accessible to search engines like Google and Bing. To do this, you should include relevant keywords in your content and make sure your content is unique.

In addition, you should try to publish your content on different platforms to reach more potential customers. This includes social networks like Facebook, Instagram and Twitter, as well as blogs or news sites.

Finally, it is important that you continuously update your content and publish new content regularly. This will help you attract more customers and strengthen your brand.

With the right strategies and a continual effort, content marketing can be an effective and inexpensive way to attract more customers.

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Public relations simply explained

12/29/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Public Relations (PR) is the art of shaping the relationship between an organization and the public. It involves the creation and dissemination of content aimed at presenting a positive image of the company. This includes issuing press releases, organizing press conferences, and developing media strategies. PR can also help to increase interest in a company and attract new customers.
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Automatic text generation in content marketing - generating texts with the help of artificial intelligence

12/29/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Artificial intelligence (AI) has enormous potential when it comes to automating content marketing tasks. Thanks to AI, it is possible to generate text automatically and efficiently. This approach enables companies to create content for their target audience faster and with more relevance.

The technology behind automated text generation is based on artificial intelligence, machine learning, and natural language. This technology is able to create a variety of texts based on the needs of the target audience. Companies can have texts generated that are specifically tailored to the interests of the target audience. This allows them to create more relevant content that appeals to their target audience.

In order to generate the texts automatically, companies first need to provide a set of data and information about their target audience to the AI. This data is then used to automatically generate text using machine learning and natural language. This process is very fast and efficient and allows businesses to create content faster.

By having higher quality text generated thanks to AI, companies can better tailor their content marketing strategies to the needs of their target audience. Moreover, they can focus on other important tasks instead of having to worry about content creation. Automatic copywriting is a very efficient and effective way to create content for content marketing.

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