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Starting your own expert business - How do I find the right niche?

02/27/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Start by analyzing your interests, skills and experience. Make a list of the things you are good at, the things that interest you, and the things you enjoy most.

2. Look for connections between your interests, skills, and experiences. Identify your core competencies and look at what issues and problems you can solve with them.

3. Research areas where your specific skills are in demand. Look at what needs there are in the industry and what niches are not yet filled.

4. Think about what kind of expert you want to be. Decide whether you want to be an online or offline expert and what topics you want to offer.

5. Get a picture of your competition. Which experts offer similar services? What makes you different?

6. Use social media to build a presence and establish your expert status. Be active, network and build a community.

7. Create a business plan. Define clear goals and strategies for your expert business and think about your financial resources.

8. Use your networks to make contacts and publicize your expert business. Build a customer base through word of mouth and referrals.

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Content is King - Why you should create articles to convince potential customers about you

02/23/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Content is an important element in online marketing. It's a way to attract potential customers and convince them that your company is the best choice for their needs. Articles and blogs are a great way to create relevant content and build a stronger connection with your potential customers.

Create articles to demonstrate your expertise. By creating articles that highlight your products, services, and industry, you can prove to potential customers that you are the expert in your field. You can convey a sense of your company and convince potential customers that you are the right person to contact when it comes to their needs.

Spread your brand by creating articles. Posting articles on a regular basis about a specific topic or your industry will give your business more visibility. Sharing your content on social media and other online platforms will help you spread your brand and reach more people.

Promote more traffic to your website by creating articles. By creating high-quality content, you can drive more traffic to your website. This traffic can turn into more sales and revenue when potential customers buy your products or services.

Finally, articles rank well with search engines. If you use good SEO strategies, you can optimize your articles so that they rank better with search engines. This way, you can reach more people looking for information about your business.

Overall, content marketing is an essential part of online marketing. By creating high-quality articles and blogs, you can attract more potential customers, generate more traffic to your website, and increase awareness of your brand.

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Your way to more new customers in the B2B sector

02/16/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Use search engine optimization to optimize your website for relevant keywords.

2. Create high-quality content that is relevant to your target audience.

3. Create a social media strategy to reach a wide audience.

4. Use newsletter marketing to reach out to potential customers.

5. Use lead generation tools to get more information about potential customers.

6. Create a network of industry peers to get your brand name out there.

7. Be on the lookout for new sales and marketing channels that can help your company attract new customers.

8. Test different advertising strategies and see which works best.

9. Create a customer loyalty program to retain your existing customers and attract new ones.

10. Use online ads to reach a wide audience.

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Achieve more sales with little effort

02/15/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Use different sales channels: Don't just sell your products the traditional way, but also use online marketplaces, social networks or apps to reach more customers.

2. Don't forget upselling strategies: Offer your customers more products that match the one they already bought or have more features.

3. Customer loyalty: increase customer loyalty by offering customer loyalty programs, sending regular newsletters and responding to customer feedback.

4. Offer discounts and special offers: Use discounts and special offers to entice customers to buy and increase your sales.

5. Make shopping easy: A simple and user-friendly shopping experience will help you generate more sales. Make sure your website is easy to navigate and displays all the necessary information.

6. Use online advertising: use strategies like SEO, Google Ads and Social Media Ads to reach more customers.

7. Provide good customer service: Good customer service is an important factor to attract customers and increase sales. Make sure your customers are served quickly and professionally.

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4 Day Week and Part-Time Founders - How to get more done in less time?

02/14/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

It all depends on how much work you want to get done in less time. Generally speaking, you have to work more efficiently to get more done. To do this, you can use a variety of methods, such as:

- Prioritize: Focus on the most important tasks and create a to-do list to track progress.

- Time management: plan your daily tasks to use your time more efficiently and productively.

- Multitasking: Try to do several tasks at the same time to save time.

- Automation: Automate your work, if possible, by outsourcing tasks to software or a service provider.

- Research: Use the time to learn about new technologies or strategies that can make your work easier.

- Digitization: Try to digitize your work by scanning documents and files and storing them online.

- Delegation: Consider if there are tasks you can delegate to save more time.

- Breaks: Take regular breaks to clear your head and increase your productivity.

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