News / Blog: #strategie

5 things I would have liked to know before the founding

1. How to create an effective marketing strategy

2. How to create an effective financial system

3. How to network and build relationships

4. How to scale a business

5. How to set up a business legally and ensure that you meet all legal requirements

Your own agency business as a money printing machine?

Yes, one's agency business can act as a money printing machine. There are several methods that an agency business can use to make and grow money. These range from launching one's own product or service offering, to acquiring new clients and conducting negotiations with existing clients, to setting up an online store or advertising agency. But other strategies, such as outsourcing certain tasks, can also be a money-printing machine. However, it is important that the agency business is run sustainably and with a good strategy in order to succeed.

Attract dream customers with the right content strategy - without any ad costs at all

As already discussed here, the costs for online marketing in the B2B sector are dizzyingly high and the number of actual clicks is vanishingly small due to ad blockers and & co.

With given completion rate, English conversion rate, of 1-3% of ad clicks on average, it usually cannot pay off to generate B2B customers via search engine advertising.

An alternative customer acquisition strategy is the so-called content marketing. Here the production of articles and texts is meant, which of potential customers googgelte topics and terms and/or keywords beeinhaltet.

Content is King.

With the content strategy you have the opportunity - provided you can regularly create and provide relevant content for your target audience - to get organic traffic via the search engines for free, i.e. at least without any further advertising budget.

For this purpose, a blog area has been established on the website itself, where new content, how to's, definitions of terms or the like are posted or posted. Another advantage is that all content, with which you provide free added value and insights for your potential customers, can also be subscribed to via rss feed.

Become a customer magnet with the right content strategy

In order for the search engines to reward your efforts for creating, optimally high-quality content, in the form of a better search engine ranking and associated higher traffic, it is necessary that they regularly publish new content and entertaining texts on your website.

Make yourself a concrete plan, when and how often you want to post blogposts or articles on your website and which topics (also: in which order) should be kept. As is true everywhere, you can only expect results if you stay on the ball. Consider exactly who you want to address with your content.

Successful startup marketing - These are the success factors

1. Create a clear and meaningful brand profile.

A startup should create a clear and meaningful brand profile that allows customers to clearly perceive and identify with it. To do this, startups should develop a unique selling proposition that sets them apart from the competition.

2. Strengthen your presence on social media

Social media is an essential part of modern marketing. Startups should expand their presence on key platforms such as Facebook, Twitter, Instagram and LinkedIn to create a strong connection with potential customers.

3. Create a content marketing program

Content marketing is an important part of marketing. Startups should develop a content marketing program to produce relevant and engaging content to reach their target audience.

4. Create an email marketing strategy

Email marketing is one of the most effective ways to reach and convert customers. Startups should develop an email marketing strategy to connect with customers and keep them updated on products and services.

5. Invest in paid advertising

Paid advertising, such as Google Ads and Facebook Ads, can help startups generate more traffic and customers faster and more efficiently. Invest in Paid Advertising to increase your visibility and grow your audience.

6. Be strategic about networking

Networking is an important part of marketing for startups. Startups should strategically build networks to connect with potential customers and partners.

Doomed to Fail - Why Business Ideas Without Execution Are Worth Nothing

Business ideas without execution are worth nothing because they do not deliver results. Without execution, you can't tell if an idea is good, bad or mediocre. It is difficult to predict whether an idea will be successful or not, but without execution it is impossible to know whether it will work or not. Business ideas are only as valuable as the execution behind them. They need a clear goal, a strategy, and most importantly, execution. Only then can they lead to success.