12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Test automation is a process in which tests are performed automatically to verify the functionality of a software or system. Special automated test tools are used for this purpose, which perform individual test steps and record the results. The automation process can be used in various software development phases, such as system testing or integration testing, to validate the system. Automation enables tests to be executed faster and more efficiently, improving test quality.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Campaign planning is a process used to create and implement a campaign. It is a four-step process that identifies the goals of the campaign, identifies the target audience, establishes the message and strategy, and finally implements and tracks the campaign. The campaign planning process is an essential part of marketing strategy because it enables organizations to achieve their goals.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A workflow is a process that structures the operations of an organization or business to accomplish a specific task. It is a systematic process in which actions or steps are performed in a specific order to achieve the end result. Workflows can be used in a variety of industries and businesses to automate processes, reduce costs, and increase efficiency.
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
1. Understand your target customers: To develop a successful sales strategy, you must first understand your target audience. Get an overview of what needs your target group has and what your products or services can solve for them.
2. Define your sales goals: Before you start developing your sales strategy, you need to have a clear understanding of what you want to achieve. Goals can be sales figures, market share, or number of new customers. They will help you map out your strategy and take action to help you achieve those goals.
3. Develop a sales plan: After you have clearly defined your goals, it's time to develop a sales plan. This plan will include all the steps you need to take to achieve your goals. Remember that your plan should be specific and include specific actions and activities.
4. Measure your success: Once set up, you need to execute your sales plan and measure the results of your efforts. Measure your success using metrics such as revenue, new customer acquisition, and customer retention. This way you can see if your strategy is having the desired success and where improvements need to be made.
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A sales funnel is a process that enables companies to identify, reach, and convert potential customers. It usually consists of several steps, starting with addressing the user's interest, presenting an offer, following up, and converting the customer. The sales funnel represents a structured approach to selling that increases the likelihood of a lead becoming a customer.