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How and where to publish an e-book?

03/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are several ways to publish an e-book. Here are some steps you can follow to publish your e-book:

Write your e-book: before you can publish your e-book, you need to write it first. During the writing process, you should also think about the formatting and layout of your e-book.

Convert your e-book to the right format: There are several file formats that are suitable for e-books, such as EPUB, MOBI, or PDF. Check which formats are supported by the different e-book platforms where you want to publish your book.

Decide on an e-book platform: There are several e-book platforms where you can publish your e-book, such as Amazon Kindle Direct Publishing, Apple iBooks, Kobo, or Google Play Books. Consider which platforms your target audience is most likely to be on and which platforms best meet your needs.

Create an account and upload your e-book: Register on your chosen platform and upload your e-book. Make sure you provide all the necessary information, such as book title, description, author name and cover image.

Determine the price of your e-book: Think about the price you want to charge for your e-book. Compare the prices of similar books and consider the fees charged by the platform.

Market your e-book: Once your e-book is published, you should promote it to a wider audience. Use social media, email marketing, and other marketing strategies to promote your book.

By following these steps, you can successfully publish your e-book and reach a larger readership.

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Find people and contact persons at the decision-making level - this is how you find relevant contacts

03/10/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

To find people and contact persons at the decision-making level for your sales team, you can follow these steps:

Identify your target market and industry: Determine the industry or market segment you want to target for your sales team.

Research companies in your target market: Use online directories, industry associations, and trade publications to find companies in your target market.

Identify decision-makers: Once you have identified companies in your target market, research who the decision-makers are. This may include senior executives, department heads, or purchasing managers.

Use social media: Social media platforms like LinkedIn can be useful for finding decision-makers in your target market. You can search for individuals by company, job title, and other criteria.

Attend industry events: Attend industry events and conferences to network with decision-makers in your target market. This can be a great way to make in-person connections and build relationships.

Use sales intelligence tools: There are many sales intelligence tools available that can help you find decision-makers and contact information. These tools can provide valuable insights into the companies and individuals you are targeting.

Remember, it's important to do your research and build relationships with decision-makers in your target market. By taking the time to identify relevant contacts and build strong relationships, you can increase your chances of success and grow your business.

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Submitting a press release - How to get your press message to the target

03/10/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

If you want to submit a press release, there are some important steps to follow to ensure that your press release is published successfully. Here are some tips on how to submit your press release:

Determine target audience and publication date: Consider the target audience you want to reach and the best publication date for your press release.

Provide relevant information: make sure your press release contains relevant and interesting information that will be of interest to your target audience.

Format and design: Pay attention to the formatting and layout of your press release to ensure it looks professional and is easy to read. Use short paragraphs and add headings to increase readability.

Research contacts: Research potential contacts and media outlets that might publish your press release. Gather contact information from journalists and publishers.

Write to contacts: Send your press release to the selected contacts and ask for publication.

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What are the wrong decisions to avoid as a founder?

03/10/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

It is a bad idea to focus on a single product or service. Instead, founders should try to offer multiple products or services to reach a broader range of customers. It is also important to develop a sophisticated strategy for growing the business before going in a particular direction. This will allow the company to plan for the long term and respond to changes in the industry. Another mistake founders should avoid is relying on a single source of funding. It is important to use multiple sources of funding to minimize risk.

1. An overly optimistic plan: if founders are too optimistic, they can focus on too many things at once and quickly lose sight of the big picture. A realistic and step-by-step plan is important to succeed.

2. Insufficient financial management: founders should manage their money responsibly by carefully controlling their expenses and carefully tracking their income.

3. Insufficient market research: it is important to know the needs and wants of target customers before launching a product or service. So founders need to do sufficient market research to validate their business idea and ensure that it will be successful in the market.

4. Scaling too quickly: Growing too fast can lead to financial problems as it is difficult to finance the growth. Founders should therefore aim for realistic growth and scale only when it is financially possible.

5. Hiring too early: Many founders make the mistake of hiring employees too early, before they have sufficiently validated their business. Such an approach can lead to financial difficulties, as you can spend too much money on wages without having enough in return.

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Writing a press release - How to make it work

03/10/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

If you want to write a press release, you should follow these steps:

Define target audience: Think about who your target audience is and what interest they might have in your topic.

Formulate core message: Summarize the most important message of your press release in one short sentence. This core message should be repeated throughout the rest of the press release.

Create structure: A press release consists of a headline, a lead, the main body and contact information. Structure your press release accordingly and make sure you include all the important information.

Use understandable language: Write in clear and understandable language that can be understood by non-specialists.

Present facts: Present facts and figures to support your message.

Use quotes: Use quotes from relevant people to reinforce what you are saying.

Formulate call-to-action: Conclude your press release with a clear call-to-action, such as a request to contact you or a reference to more information.

Proofread: Have at least one person proofread your press release to avoid spelling and grammatical errors.

Mailing: Send your press release to relevant media outlets, making sure to include the distribution method and publication date.

A well-written and structured press release can help ensure that your message is picked up and disseminated by relevant media.

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