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What are typical mistakes in B2B customer acquisition?

03/03/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

When it comes to B2B customer acquisition, there are several mistakes that companies often make. Here are some typical mistakes:

Lack of target audience analysis: if you don't know exactly who your target audience is, you can't develop an effective acquisition strategy. A lack of target audience analysis often leads to you spending time and money on the wrong marketing channels and wasting your resources.

Too low lead quality: if you only focus on quick leads and don't qualify them well enough, this can lead to a low conversion rate. Take time to understand your prospects' needs so you can make sure you can actually help them.

Incorrect focus on sales pitches: When you focus solely on sales pitches during B2B customer acquisition, it can turn off potential customers. Instead, focus on how you can help customers solve their problems.

Poor follow-up strategy: if you don't keep in touch with potential customers, it can lead to a loss of the leads you've already acquired. Have a clear follow-up strategy to ensure that potential customers are not forgotten and stay in your mind.

Not enough patience: B2B customer acquisition requires patience and perseverance. It may take time before you see results, so it's important not to give up and keep at it.

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Living Frugally - Retirement at 40 How to Finance?

08/27/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

It's difficult to retire at 40 if you haven't saved enough money. Some factors to consider are:

1. Save early. It is important to start saving as early as possible to build a nest egg for the future. The best way to start is by creating a budget and setting aside a monthly amount.

2. Invest in your future. Invest in a retirement account to protect and grow your savings. This can be a 401K, IRA or other investment account.

3. Increase your value. In addition to saving and investing, you can also increase your value through education and other means. This can help you get a higher salary or a better position, which in turn increases your savings.

4. Avoid excessive spending. If you are trying to retire early, it is important to avoid excessive spending. This means spending only what you can afford and spending less than you earn.

5. Consider alternative sources of income. If you don't have enough savings to retire early, you can also consider using alternative sources of income to increase your income. This can be a side business or a part-time job.

It is possible to retire at age 40, but it takes creativity and discipline to make it happen. It is important to compromise and build a nest egg for the future.

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Databases - The smart alternative to email extractor tools

07/10/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Nowadays, there are numerous online tools and utilities such as browser addons and extensions that suggest you can quickly and easily collect contact information from potential leads and customers (e.g. to reduce ad spending).

But this is too short-sighted. Even if email addresses and websites/URLs can be found with these tools: The main time investment, depositing and maintaining the acquired contact data of companies or firms and thus potential B2B customers, e.g. in an Excel spreadsheet or a Google Spreadsheet, remains.

Also, further characteristics that can be used for sorting and filtering the list of potential customers can only be recorded and entered manually with difficulty.

With our Company Database 2022 as well as our Media & PR Database 2022, we relieve you of a large part of this maintenance & research effort for company addresses and contact data. From now on, save precious time and concentrate on the essentials: Your business.

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