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More customers at no cost? Successful content marketing for beginners

01/03/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Content marketing is an effective and inexpensive way to attract new customers. It is a process in which companies create relevant content to reach and inform potential customers. This content can come in a variety of formats, including blog posts, videos, infographics, podcasts and e-books.

To be successful as a beginner, you should first understand what type of content you want to create and how you can most effectively distribute that content. An important part of content marketing is understanding your audience and then creating content that interests and engages them.

Another aspect of content marketing is search engine optimization (SEO). SEO involves using keywords to make your content more accessible to search engines like Google and Bing. To do this, you should include relevant keywords in your content and make sure your content is unique.

In addition, you should try to publish your content on different platforms to reach more potential customers. This includes social networks like Facebook, Instagram and Twitter, as well as blogs or news sites.

Finally, it is important that you continuously update your content and publish new content regularly. This will help you attract more customers and strengthen your brand.

With the right strategies and a continual effort, content marketing can be an effective and inexpensive way to attract more customers.

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How do I become successful as a self-employed person / in self-employment?

01/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Define your goals: The first and most important requirement for success as a self-employed person is that you define clear goals and follow through on them. Think about what kind of success you want to achieve and make sure your goals are realistic and achievable.

2. Create a business plan: a business plan will help you define your goals and provide a clear path to achieve them. In doing so, you should create a detailed plan for your finances, marketing strategy, customer service and cost structure.

3. Familiarize yourself with all legal and financial aspects: as a self-employed person, you must be aware that you have to comply with various legal and financial requirements. Educate yourself on all aspects and be in regular contact with a tax advisor to ensure that all of your business is conducted correctly and in a legally compliant manner.

4. Engage with your competitors: to be successful, you need to know what your competitors are doing and how you can stand out. Be creative in developing services and products that meet your customers' wants and needs.

5. Use social media: social networks offer you a unique opportunity to promote your services and products. Use the platforms to communicate with your customers, get feedback and spread your brand.

6. Be patient and stay on top of things: Success as a self-employed person requires patience and good planning. Set short and long term goals, check your progress regularly and make sure you are on the right track.

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How and where do I find clients as a freelancer?

12/28/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Finding clients for freelancers is not always easy. The best way to find clients is to join a network of like-minded people. This includes social networks such as LinkedIn, XING or Twitter, but also special networks for freelancers, such as Freelancermap.de. It is also possible to find new clients through recommendations and contacts from acquaintances and friends. Another way to find clients is to apply on job boards or on special platforms for freelancers, such as fiverr.com or upwork.com.
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How to gain more contacts with inbound marketing

12/27/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Inbound marketing is a very effective tool to gain contacts. It helps you to attract qualified contacts who are interested in your business and services.

1. Create a unique and relevant website: Create a website that is unique, easy to navigate and relevant to your target audience. Use content that adds real value to your visitors. This content can be in the form of blogs, whitepapers, eBooks, videos and much more.

2. Use social media: use social networks such as Facebook, Twitter, Instagram and LinkedIn to gain more contacts. Post relevant content to engage your target audience.

3. Use email marketing: use email marketing to grow your contact list and reach your target audience. Create relevant emails that are unique and informative to gain more contacts.

4. Use PPC and display ads: Use pay-per-click and display ads to gain more contacts. Set up ads on relevant websites and search engines to reach potential customers.

5. Create a lead magnet: Create a lead magnet to attract more leads. It can be a whitepaper, eBook or checklist that attracts your target audience.

With these tips, you can use inbound marketing to attract more leads. Use these strategies to reach more potential customers and strengthen your brand.

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Recruiting professionals through media presence - How do I get into the media?

12/22/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

To get into the media, you first need to build a professional media profile, which means establishing a strong presence on social networks, your own website, and industry blogs. Then you need to contact relevant media outlets to set up an interview. Create a media release that includes a topic of interest to journalists and send it out to all available media channels.

You can also attend events and network to get in touch with people from different industries. You can also hold a press conference to showcase your expertise and create a memorable image in the media. In addition, you can also publish your expertise in trade magazines and blogs and share your experiences with colleagues in the same industry.

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