12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Content marketing is a marketing strategy based on the creation and distribution of relevant, valuable and interesting content to attract and engage the target audience. The content should help the target audience feel connected to a brand or company by providing them with knowledge and entertainment. Content marketing can come in various forms such as blogs, videos, podcasts, infographics and social media posts.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Online marketing refers to all marketing activities conducted via the Internet. It includes all online advertising measures aimed at increasing the visibility of a company, product or service and boosting sales. Online marketing is closely linked to search engine optimization (SEO), search engine advertising (SEA), content marketing, e-mail marketing, social media marketing, affiliate marketing, advertising banners and online PR.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Performance marketing is an approach that aims to deliver advertising that is directly linked to business results. It focuses on achieving specific goals such as lead generation or the sale of products or services. Performance marketing can be used in a variety of ways, including search engine marketing, display advertising, social media advertising and email marketing. Compensation for performance marketing is typically based on some type of pay-per-performance structure, where the company is paid for each lead or sale it generates.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Social media marketing is the use of social networks to market and promote a brand, product or service. It is a form of online marketing in which companies try to attract the attention of potential customers by posting content on various social networks such as Facebook, Twitter, Instagram, YouTube and Pinterest.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
1. Customer loyalty: Make your customers an offer they can't refuse. Give them bonuses and discounts if they buy from you repeatedly. This strengthens your customer loyalty and helps to gain satisfied customers.
2. Network: Use your network to attract new customers. Reach out to your customers, partners, suppliers and colleagues to tell your story.
3. Cross-selling: give your customers the chance to buy more products or services from you. Offer similar or complementary products and increase your sales.
4. New customer acquisition: use different methods to acquire new customers. For example, use advertising, online advertising, social media or direct marketing.
5. Events: Host events and functions to attract more customers. This can be a conference, a seminar or a trade show.
6. Content marketing: create interesting and quality content to attract more customers. Use different platforms to draw more attention to your business.
7. Customer testimonials: Encourage your customers to recommend your business. This is an effective tool to attract new customers.
8. Customer service: provide excellent customer service. This creates a positive image of your company and helps you attract more customers.