News / Blog: #social-media

What is network research?

Network research is a research discipline that studies the structure, functioning, and effects of networks. It examines how people and organizations are connected and how these connections influence their behavior. Network research can also be used to study the effects of social networks such as social media, online communities, and other forms of virtual interaction.

What is Paid Media?

Paid media is a term used to describe all costs associated with acquiring media exposure, such as the cost of ads on social media, websites, print media, TV and radio advertising, and outdoor advertising. It also includes the costs of creating and marketing ads, and the costs of managing and optimizing campaigns.

What is cross media?

Cross media refers to the combination of several media to achieve a common goal. This includes, for example, the combination of print, TV, radio, online and social media. Cross media exploits the respective strengths of the different media to achieve a goal more effectively. The aim is to increase the reach of a campaign and address the target group again and again.

What is a social media manager?

A social media manager is a person who manages the social media marketing strategy of a company or brand. She is responsible for planning, coordinating and executing actions on social media platforms such as Facebook, Twitter, Instagram, YouTube and others to reach the target audience and promote the brand.

What is a social media marketing agency?

A social media marketing agency is an agency that specializes in marketing its clients through social media platforms. They offer services ranging from creating social media campaigns to publishing content and analyzing campaign results.