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Increase sales simply with these means - This is how it works

01/04/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Increase your prices: By increasing the prices of your products or services, you can increase your sales. Of course, this is only a good option if you have a decent demand for your products or services.

2. Sell more products: Increase the number of products you sell. For example, if you are an online store, you can add more products to generate more sales.

3. Introduce a customer loyalty program: a customer loyalty program is a good way to retain customers and attract new ones. Make sure you offer an attractive program to generate more sales.

4. Offer discounts: If you offer discounts to your customers, you can make them buy more and generate more sales.

5. Create an advertising campaign: a successful advertising or promotional campaign can help you attract more customers and increase your sales.

6. Use social media: social media can be a great way to attract new customers and increase your sales. Use social media to promote your brand and attract new customers.

7. Implement a cross-selling program: cross-selling is one of the best ways to increase your sales. It helps you to encourage your customers to buy more products.

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How to make your company known with targeted PR measures

01/04/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a targeted PR strategy: develop a strategy that will help you target the right markets and plan the right type of PR activities.

2. Define your target market: identify those to whom you can best market your company and plan your PR activities accordingly.

3. Create a PR kit: create a kit, known in the PR industry as "press materials," to provide journalists, bloggers and other influencers with information about your company.

4. Introduce a small PR team: look for a PR team to represent your company to the public and create the right media and consumer contacts.

5. Issue press releases: Issue press releases to spread the news about your company and attract media attention.

6. Choose the right social media channels: Choose the social media platforms that best reach your target market and post content regularly to promote your brand.

7. Conduct sponsorships: Consider sponsoring local events, happenings or organizations to get the word out about your business.

8. Participate in PR campaigns: Get involved in campaigns that benefit your brand, business and services.

9. Build a list of press distributors: Build a list of press outlets to which you can send information about your company to attract media attention.

10. Conduct benchmarking: Regularly measure the success of your PR efforts to see what is working and what is not.

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How to convince potential customers of your services and products

01/03/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a detailed description of your services and products that highlights the benefits and added value they offer.

2. Create a descriptive website that is easy to navigate and presents the services and products in a professional design.

3. Offer free samples or trial samples to potential customers so they can check the quality of your services and products for themselves.

4. Use social media and other online marketing channels to make potential customers aware of your services and products.

5. Build a trusting relationship with your potential customers by communicating with them regularly and informing them about new services and products.

6. Make clear offers to your potential customers that do not exceed their budget and offer customized solutions.

7. Use customer reviews and references to prove the quality of your services and products.

8. Make it clear to your potential customers that they will receive an excellent customer experience with you by improving your customer service.

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Writing and sending press releases 2024 - How to make your press release successful

01/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Writing and sending a press release is an important part of marketing. It is an effective way to spread your brand and get more exposure. If you want to write and send a press release, there are a few things you need to consider.

1. Choose a topic

Before you write and send out a press release, you need to choose a topic. This topic should be interesting and relevant to your target audience. Choose a topic that will provide value to your target audience and inspire them.

2. Write a headline

The headline is an essential part of a press release. It should be to the point and summarize the topic of your press release. It should also grab the attention of the readers.

3. Write the text

The text of your press release should be informative and interesting. It should contain all the important information, but it should not be too long. Avoid giving unnecessary details.

4. Publish the press release

Once your press release is ready, you need to publish it. to publish it, you can use press distributors such as PR Newswire or Business Wire. Also publish the press release on your social media channels.

5. Send out the press release

Once you have published the press release, you need to send it out to relevant media outlets. Send the press release to journalists, bloggers, influencers, and other media outlets interested in your topic.

By following these steps, you can write and send an effective press release. With a press release, you can effectively market your brand and business and get more attention.

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How do you get orders as a freelancer?

01/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
As a freelancer, there are several ways to get jobs. On the one hand, you can build your own customer base by advertising via social media or your own website, for example. On the other hand, you can also go to online platforms like Upwork, Freelancer or Fiverr and register there to find jobs. Participating in freelancer networks and contacting companies and agencies that are looking for a freelancer can also be a good way to generate jobs.
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