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How to contact press agencies?

08/29/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

To get in touch with press agencies, there are several ways that can vary depending on your goals and needs. Here are some steps you can follow:

Research: identify potential press agencies that fit your topic, industry or geographic area. Search for agencies that have worked with similar companies or topics to ensure they have the appropriate expertise.

Search contact information: Visit the websites of the agencies you select to find their contact information. Most agencies have a "Contact Us" or "About Us" page on their website where you will find the appropriate information.

Contact by phone: If you have the agency's phone number, you can call directly to express your interest in working with them or getting press coverage. Make sure to briefly introduce yourself and explain the reason for your call.

Email contact: The most common method of contacting press agencies is by email. Write a concise and well-worded email introducing yourself, explaining your company or project, and describing your request. Make sure your email is personal and engaging. Avoid mass emails.

Social media: many press agencies are also active on social media platforms. You can try reaching out to them through their social media channels or send them a direct message.

Press Release: If you have an important event, product release or news that you want to spread, you can write a press release and send it to different press agencies. Make sure the press release is well-structured and interesting.

Network: Attend industry events, conferences or networking events where representatives from press agencies might be present. Use these opportunities to make personal contacts.

Subscribe to press distribution lists: Some press agencies offer the option to sign up for their press distribution list. This will automatically send you press releases and information on current topics that may be relevant to your business.

It is important that you always behave in a polite and professional manner. Working with press agencies can be very important for your company's public relations and media presence, so respectful interaction is essential.

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Which social network analysis methods are most effective for gaining insights from social media?

08/28/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

When it comes to social network analysis, there are several methods that can be used to gain insights from social media. Here are some of the most effective methods:

Network Visualization:By visualizing the social network, you can identify relationships between different users or groups of users. This can help you identify key nodes or centers of activity and understand the structure of the network.

Social network metrics: There are several metrics you can use to get quantitative information about the social network. Examples of such metrics include the centrality of a node (how important a node is in the network), the degree of connectivity (how many connections a node has), and the density of the network (how strong the connections are in the network).

Social network metrics.

Sentiment analysis: this method allows you to analyze text to identify users' sentimental or emotional feedback. Sentiment analysis allows you to find out how users feel about certain topics or events, and what their opinions are.

Community discovery: This method aims to identify groups of users who share similar interests, characteristics, or behaviors. By discovering communities, you can better understand the structure of the social network and target specific groups of users.

Influencer analysis: this method allows you to identify influential people or users who have particularly wide reach or authority on a social network. By analyzing influencers, you can understand who is influential in a particular context and how information spreads across a network.

Time series analysis: this method refers to analyzing data over time. By examining changes in social networks over time, you can identify trends, patterns, and seasonal variations.

Time Series Analysis.

The effectiveness of these methods depends on your specific goals, the data available, and the type of social network you want to analyze. It can also be helpful to combine multiple methods to gain a more comprehensive understanding of the social network and the activities taking place within it.

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How can I get in touch with the dpa?

08/28/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Visit the official website: The easiest way to contact dpa is to visit their official website. There you will usually find contact information, such as phone numbers, email addresses and a contact form.

Email: You can also email the dpa to express your inquiry or concern. The email address is usually provided on their website or in the General Terms and Conditions (T&C).

By phone: If you have an urgent question or need an answer quickly, you can call the dpa's phone number. This information can also usually be found on their website.

Social media: some news agencies also have a presence on social media. You could try contacting them through platforms such as Twitter or LinkedIn.

Mail: The dpa's postal address is also usually available on their website or in the T&Cs. You could draft a letter and send it through the mail.

Before you contact them, however, it is advisable to be clear about what your request is and to which department or person you would like to address your inquiry. This will make it easier for dpa staff to provide you with an appropriate response.

Please note that the contact information for dpa may change over time. Therefore, I recommend that you first visit the official website of Deutsche Presse-Agentur to find the most up-to-date contact information.

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CRM software in 2023: Focus on revenue strength and vendor landscape

08/28/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

In 2023, Customer Relationship Management (CRM) plays a prominent role in the business world. Advancing digitalization has increased the importance of effective customer management, and CRM software has established itself as an indispensable tool. In this article, we take a look at the sales figures and vendor landscape in the CRM software sector.

Market Overview: Revenue growth and trends

The CRM software market is witnessing steady growth in 2023 as companies worldwide increasingly rely on these solutions to optimize their customer relationships. According to data from market research firm Gartner, global CRM software revenue was approximately $48.2 billion in 2020. This trend is set to continue, with revenues expected to exceed $80 billion by 2025.

Some of the defining trends in 2023 include:

Customer centricity: companies are increasingly focusing on the needs and wants of their customers. CRM software makes it possible to centrally manage customer information and design personalized interactions.

Customer centricity.

Artificial intelligence and automation: integrating AI and automation into CRM software improves efficiency in data collection, analysis, and customer communication. Predictive analytics is used to predict customer behavior and provide personalized recommendations.

Multi-channel communication: Customer interactions today take place across multiple channels. CRM software enables seamless integration of communications across email, social media, live chats, and more.

Vendor landscape: diversity and competition

Vendors of CRM software are diverse, offering solutions for companies of many different sizes and industries. Both established players and emerging companies contribute to the diversity of the vendor landscape.

Leading CRM software vendors in 2023 are:

Salesforce: One of the pioneers in the CRM space, Salesforce offers a wide range of solutions, from sales to marketing to customer service.

Microsoft Dynamics 365: Microsoft's suite offers comprehensive CRM capabilities and seamless integration with other Microsoft products.

HubSpot: Known for its user-friendly platform, HubSpot covers sales, marketing and customer service.

Zoho CRM: Zoho offers an affordable, feature-rich solution that caters to both small and large businesses.

Oracle CRM: Oracle offers scalable CRM solutions for companies of all sizes with a focus on artificial intelligence and data analytics.

The vendor landscape in CRM software is characterized by competition and innovation. Companies have the ability to choose from a wide range of solutions that meet their unique needs.

The CRM software market in 2023 continues to grow, reflecting the growing importance of customer relationship management in today's business environment. The diversity of vendors and the integration of advanced technologies such as AI and automation underscore the transformation of this critical industry.

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Skills shortage & recruitment: Why media presence is essential in the fight for the best talent

08/28/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Today's business world is characterized by increasing competition for highly skilled professionals. At a time when the shortage of top talent is being felt in various industries, companies have realized that attracting and retaining top-notch employees has become one of the biggest challenges. In this context, it has become evident that a strong media presence is a crucial factor to succeed in the battle for the best talent.

The importance of media presence

In recent years, the media has become a powerful tool to reach, inform and influence people. This power has also affected human resources. Today's professionals are tech-savvy, well-connected and informed. They use a variety of information sources to research, evaluate and select potential employers. A strong media presence, whether in the form of online articles, social media or corporate videos, allows companies to showcase their culture, values and opportunities to a wide audience.

Attracting the best talent

Companies that engage with the media signal not only their openness and transparency, but also their innovative spirit. They show that they keep up with the latest trends and developments in the industry. This is extremely attractive to qualified professionals, as they look for companies that not only offer them employment, but also open up opportunities for personal and professional development.

Building trust and credibility

A solid media presence helps build trust. When companies regularly publish content that offers insights into their work culture, employee success stories, and industry knowledge, it creates a connection with potential applicants. This, in turn, increases the company's credibility and helps make professionals more likely to choose to advance their careers within that organization.

Build long-term relationships

A successful media presence goes beyond simply recruiting talent. It allows companies to build long-term relationships with potential candidates. By regularly sharing useful and relevant content, companies can build a community of professionals who remain interested and engaged over the long term. These relationships can later lead to high-quality applications and successful hires.

In times of a shortage of skilled workers, media presence has become an indispensable tool in the recruitment arsenal. Companies that are visible in the media have a clear advantage in the competition for the best talent. The opportunity to showcase the company culture, capture the interest of professionals, build trust and establish long-term relationships makes investing in media presence a worthwhile strategy for any company looking to reach the top of the industry.

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