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Mailings & Lettershop 2022 for new customer acquisition - how to win new B2B customers with direct marketing

With our 2022 company database, we have created a way for you to generate B2B leads and new customers in your market segment or niche independently of online marketing.

Our service includes not only pure list broking, i.e. holding and providing company addresses in our database, but also a lettershop service. If you wish, we can take care of the selection, printing and dispatch of your mailing (depending on your budget and the number of addresses you require).

Contact us today for an individual offer in the area of direct marketing and lettershop.

Data from the commercial register now available free of charge

On August 1, 2022, the German government implemented a European directive for better information exchange within the EU by bringing the Digitization Directive into force.

While it is in principle now possible for users of the common register portal to access data such as new registrations, notifications of changes and notifications of deletion free of charge and without registration, a closer look still reveals decisive disadvantages:

For one thing, the display of hits or search results per search query is limited to 100 results.

To locate, for example, all agencies or associations in a region or in a state, you would therefore have to make several search requests.

On the other hand, the number of search results per page is only 10 entries, which additionally means en extra effort when browsing or downloading documents. Also, no contact information can be added, nor is data such as web pages/URLs or email addresses included.

Our conclusion: in order to specifically retrieve individual commercial register excerpts, the aforementioned amendment represents good progress.

For address or direct marketing and lettershops, proprietary databases such as our Company Database 2022 continue to remain highly relevant due to the much wider range of functions. Due to the absence of the limitations described above, working with our system will save you valuable time and therefore money.

The real reason why your marketing campaigns fail - and what you can do instead

Click prices between 3 and 7 euros for online advertising in the B2B sector quickly collapse all business plans and revenue expectations of startups & Gründer:innen. For all those who have not previously built a test balloon to check the current click prices in their niche, before deciding to develop or offer a product or service, this circumstance can mean a rude awakening later on.

The problem: In contrast to the end-customer business (B2C), providers in the business-to-business (B2B) sector are vying for far fewer active search queries and thus potential customers. Since every provider tries to direct a few of the few search queries of potential B2B customers to its own website in the first place, the PPC click prices for search engine advertising on Google Ads, for example, are correspondingly high.

Postal mailings represent an alternative for the acquisition of customers in the B2B area. Contrary to the prices in online marketing, this offline marketing method has a decisive advantage: calculable costs. Because: The price for printing and mailing the advertising letters, along with the acquisition costs for the marketing addresses, is already fixed in advance and can therefore be planned.

With our lettershop service, we can take over this task completely for you if you wish. From address selection to printing and dispatch. Inquire now and generate more leads!