News / Blog: #services

More Sales = More Turnover? How to find the optimal Product Price

The question of the optimal product price for the own offer drives many founders and entrepreneurs around. If you do not have a comparable product or service, i.e. no direct competition, the price is not formed on the market by competition, but primarily through your pricing and thus according to your internal calculation.

When pricing, always keep in mind: The lower the price, the higher the probability that you will sell to problem customers. Because: You can never please customers with a cheap-is-hungry mentality.

Keep away customers who can't afford your products or services or don't value your time.

Generally, B2B prices must be higher than retail because the volume, i.e., the number of customers you can acquire in a month or year, is much lower.

Customers who look at three- or four-digit product prices with their "consumer glasses" quickly consider you overpriced or usurious and are quickly put off by them, but completely disregard the fact that the cost of acquiring a new B2B customer, the so-called customer acquisition cost, e.g. through high online marketing costs for advertisements or a telephone sales team is usually several hundred euros or dollars. At the same time, the number of potential customers is limited, but the number of competitors fighting for the potential deals is not.

The great agency death - Why 80 percent of all agencies will no longer be able to cover their costs in 2023

The great agency death is a problem that will confront many agencies in the coming years. It is expected that by 2023, more than 80 percent of all agencies will be unable to cover their costs.

This is due to a number of factors, including increasing competition, which means many agencies will have to lower their prices to attract business. It's also possible that some clients who turn to large agencies prefer to buy individual services instead of an expensive, full-service offering, which means agencies also receive less money per job.

In addition, increasing technologies are increasing the use of automated processes, which means that much of the work that used to be done by agencies is now done by computer programs. This results in agencies needing fewer employees to do their work, which in turn results in cost savings.

Another factor driving agency death is the increasing competition from new, very low-cost agencies that are often used to replace existing agencies. These new agencies often offer much better value than many established agencies, making them more popular with clients.

Finally, some agencies may also be affected by the impact of the Covid 19 pandemic, as some industries have suffered a severe downturn that has reduced demand for agency services.

All of these factors contribute to the possibility that many agencies will no longer be viable by 2023 because they will not be able to cover their costs. It is therefore important that agencies actively seek new ways to reduce their costs and develop new revenue streams now in order to survive in an increasingly competitive landscape.

How high energy costs will ruin hosters and B2B companies

Energy costs will burden both hosters and B2B companies. First of all, hosters will have to pay more money for the energy they need to run their servers. If the costs become too high, they may increase the prices for their services, which in turn could hit B2B companies as they have to pay for the services. In addition, high energy costs can lead to hosters having to shut down their servers to cut costs, which can lead to a drop in the quality of services that B2B companies provide to their customers. In addition, high energy costs can also result in hosters having to operate their servers in locations where energy costs are lower, which in turn can result in a loss of quality for the B2B companies that depend on these hosting services. Finally, high energy costs can lead to hosters and B2B companies operating in energy-intensive industries becoming less profitable as they have to spend more on their energy.

The truth about B2B products and services

The truth about B2B products and services is that they are often more complex than B2C products and services. B2B products and services are aimed at businesses that may have different requirements, so developing product features that meet customers' specific needs plays an important role. B2B companies often need to provide professional services to develop, promote and deliver effective business solutions. And they must continue to adapt their products and services to meet customers' needs.