12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Referral marketing is a form of marketing in which companies try to attract new customers by encouraging existing customers to recommend their products or services to friends and family. This is often accomplished through discounts, rewards, or special offers that encourage referrals to be passed along. It is a very effective method of marketing because a person recommending a product or service has more credibility than a company selling the same product or service.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Attraction marketing is a marketing strategy that focuses on attracting customers to a company's products or services, rather than relying on traditional methods of advertising and promotion. It involves developing relationships with potential customers, providing them with value and information, and building a level of trust and credibility. This strategy can be used both online and offline, and is often used in conjunction with other marketing tactics.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A marketing strategy is a plan that determines how a company will market its products or services. A marketing strategy looks at target markets, product features, pricing, promotional activities, distribution channels, and customer service. It is a complex process that relates to all aspects of marketing from a brand. The goal of a marketing strategy is to identify target markets, identify and market the right products, and reach customers to increase sales.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Multi Level Marketing (MLM) is a sales strategy in which a company markets itself through a network of people who act as independent sales partners. These sales partners receive a commission for the sale of products or services and can additionally be rewarded with commissions via a multi-level system if they win new partners for the company.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
New customer marketing is a strategy aimed at attracting new customers. It consists of a series of actions to reach and retain new customers, including creating advertising campaigns, distributing promotional materials, developing offers, developing partnerships, and developing a brand. New customer marketing focuses on increasing sales by attracting new customers and increasing customer loyalty by providing quality products and services.