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The most important SEO measures 2023 for online stores and websites

08/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Optimize your page title, meta description and URL structure.

2. Create a directory for your website content and organize your content in a user-friendly structure.

3. Perform a comprehensive keyword research and optimize your website accordingly.

4. Create a site map and update it regularly.

5. Optimize your page content and avoid duplicate content.

6. Add quality backlinks and create a good link network.

7. Optimize your images and videos for SEO.

8. Integrate social media into your website.

9. Make sure your website is mobile friendly.

10. Speed up the loading time of your website.

11. Create a blog for your website and publish content regularly.

12. Avoid spamming and avoid black hat techniques.

13. Use SSL encryption for your website.

14. Use proper schema markup.

15. Use a good content management system (CMS).

16. Implement professional e-commerce tracking.

17. Use rich snippets.

18. Use a professional SEO audit service.

19. Use a professional SEO monitoring tool.

20. Keep your website always up to date.

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When should you write a press release?

08/03/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A press release should be written when you want to convey a message to a wide audience. This can be the case, for example, when you want to introduce a new product or service, announce a new partnership or initiative, or you have reached a special milestone.
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Start your own business while studying - The best business ideas for students & graduates

08/03/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Web design and development:

Students and graduates can use their web design and development skills to start their own businesses. They can develop and design websites for businesses, offer software and app development, and provide web hosting services.

2. Graphic design:

Graphic design is another area where students and graduates can use their skills. They can offer everything from logo design and branding to creating flyers and ads.

3. Online tutoring:

Students and graduates can use their knowledge and skills to tutor online. They can offer tutorials to high school, college students or adults to help them become better at specific subjects.

4. social media marketing:

Students and graduates can use their social media marketing skills to help businesses market their products and services. They can create and manage campaigns across various social media platforms to increase reach and engagement for the brand.

5. Online consulting:

Students and graduates can use their knowledge and skills to help businesses develop strategies and solutions. For example, they can advise their clients on developing marketing strategies, business strategies, financial strategies, and more.

6. Content creation:

Students and graduates can use their content creation skills to help businesses create content. For example, they can create blog posts, articles, videos, images, and other content that is relevant to the brand.

7. Online commerce:

Students and graduates can use their online commerce skills to start their own business. They can sell products on their own website or marketplace such as Amazon to make a profit.

8. Consulting for start-ups:

Students and graduates can use their knowledge and skills to help start-ups develop and implement business ideas. They can advise start-ups on creating business models, marketing strategies and more.

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Writing a press release step by step - A guide

08/01/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Writing a press release step by step - A guide

1. Think about a good idea for your press release: develop a topic that is relevant to your company, provides interesting information and attracts readers.

2. Focus on the most important facts: Try to capture the essence of the message in one sentence, and use the rest of the press release to add more information.

3. Use an introductory headline: Write a headline that piques the reader's interest and reflects the topic of the press release.

4. Compose the body of the text: Follow the structuring rules of a press release to ensure that all information is complete. Follow a simple structure that includes an introduction, details, quotes and a call-to-action.

5. Don't forget to include your contact information: Include your contact information at the end of the text to prevent journalists from not reaching out to you.

6. Proofread and publish your article: Check your article for spelling and grammatical errors and make sure it is interesting and informative. Then publish your press release on your website, blog, or through a press release service.

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When should you send a press release?

08/01/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A press release should be sent whenever an important news or development in a company needs to be announced. This includes new products, services or promotions, important employee changes, success stories or other important news. A press release can also be useful when launching a new website or blog, gaining new customers or celebrating a special event.
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