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Customer acquisition made easy - With these strategies you will win more new customers

12/29/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create an attractive profile: create an attractive profile on your website and social networks where you want to recruit customers. Make sure your profile has a clear message and conveys what you offer. Add content such as images, videos, products and services to attract more customers.

2. Use email marketing: email marketing is a great way to attract more customers. Create engaging emails with a clear message about your products and services and send them to potential customers.

3. Offer special deals: Another way to attract more customers is to offer special deals or discounts. These can come in the form of coupons, discounts or other special offers.

4. Use the power of the word: Spread the word about your business and your products and services. This can be done through social media, print media, radio and television, or other media.

5. Build a strong community: Build a strong community by organizing informal meetings, collecting customer feedback, and communicating regularly with your customers. This creates a sense of connection and trust, which will eventually attract more customers.

6. Use networks: use networks such as LinkedIn, Facebook and Twitter to attract more customers. Create interesting content and be active on your networks to attract more attention.

7. Invest in advertising: invest in advertising to attract more customers. This can be done through social networks, print media, radio and television or other media.

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How to generate leads with little budget in 2024

12/21/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Use social media to promote your brand and reach your target audience.

2. Create campaigns on social networks to generate leads.

3. Create a landing page where you can offer information about your product or services to potential customers.

4. Place ads and placements on social media that are tailored to your target audience and generate leads.

5. Create incentives for potential customers to get them to sign up for your business.

6. Build a network by establishing and maintaining contacts with potential customers.

7. Run an email marketing campaign to generate leads and promote your brand.

8. Use SEO techniques to be found better in search engines.

9. Offer a free trial of your product/service to generate leads.

10. Make use of affiliate marketing to generate more leads.

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Find journalists and approach them correctly

12/21/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
How do I find the contact details of editors and journalists without spending thousands of euros a year on PR software or a journalist database? To find journalists and contact them properly, you should first research which journalists report in your subject area. You can then look up which newspaper or news service they work for and try to contact them. It can be helpful to get the journalists' contact information by referring to social networks such as Twitter or LinkedIn or to press releases. When contacting them, be clear and concise with the information you want to share. If you are proposing a face-to-face meeting, you should write a brief introduction introducing the idea you are passionate about and an explanation of why you think it could make a meaningful story. It's also important to include a contact person who can provide the journalist with more details and quotes.
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Which factors really influence the success of a company?

12/19/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Customer satisfaction: Customer satisfaction is an essential factor for the success of a company. A company must know and meet the needs of its customers in order to be successful.

2. Innovation: A company must offer unique products and services to differentiate itself from the competition. Innovation is a key component of a successful business strategy.

3. Finance: Finances are a key factor in a company's success. A company must have sufficient financial resources to make investments and enable growth.

4. Marketing: a company must be able to successfully market its products and services in order to build a strong customer base and establish itself in the market.

5. Teamwork: to be successful, a company needs to build a strong team that works together to achieve common goals.

6. Leadership: A company needs strong leadership to guide the company and promote the right behavior and culture.

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Marketing digital products - How to make money with digital info products

12/18/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Digital marketing and marketing digital products are one of the best methods to make money online. Marketing digital products is one of the easiest and most profitable methods to earn passive income. With digital product marketing, you can earn income without having to bear the cost of manufacturing, packaging and delivering products.

Marketing digital products allows you to sell your own product or service without having to have a physical presence on site. There are many different types of digital products you can market, including e-books, software, audio and video files, online courses, subscription services, and digital memberships.

To market successfully, you must first create a product that provides value to your target audience. You then need to create a website where you can sell your product. It is important that you create a professional website where your customers can shop. You also need to create an effective marketing and advertising program that will allow you to market your product to a wide audience.

There are several ways to market your product online. You can sell your product on various online marketplaces, such as Amazon, eBay, and many others. You can also create your own website and sell your product directly to your customers. There are also different types of online advertising platforms where you can promote your product, including search engine marketing, display advertising, social media marketing, and email marketing.

If you want to successfully start marketing digital products, you need to make sure you have the right strategy and the right product. If you have a high-quality product that provides value to your target audience, you can earn passive income by selling your product.

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