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You are wondering what is the best way to cost-effectively build a greater media presence so that more potential customers become aware of your products and services?
We are pleased to offer you a cost-effective entry into the world of PR software with our media and PR database for starting at just €274. Send your press releases in the future with the help of our PR tool. In addition to thousands of newspapers, online newspapers, radio and TV stations, the contact details of news agencies are also included.
We are constantly looking for new distributors to represent our customers and products.
Our company is an innovative, fast growing company. Our products cover a wide range of areas including footwear, apparel, accessories and more. Our customers appreciate us for our honesty and commitment to service.
We are interested in a long-term cooperation and are therefore looking for a reliable distribution partner who can help us bring our products to the market.
We offer an attractive compensation model that will provide you with a good source of income. You do not have to be employed by our company, but you can work for us as an independent sales partner.
If you are interested in this position, please feel free to send us your resume and other relevant documents so that we can get a picture of you. We look forward to receiving your application.
The question of the optimal product price for the own offer drives many founders and entrepreneurs around. If you do not have a comparable product or service, i.e. no direct competition, the price is not formed on the market by competition, but primarily through your pricing and thus according to your internal calculation.
When pricing, always keep in mind: The lower the price, the higher the probability that you will sell to problem customers. Because: You can never please customers with a cheap-is-hungry mentality.
Keep away customers who can't afford your products or services or don't value your time.
Generally, B2B prices must be higher than retail because the volume, i.e., the number of customers you can acquire in a month or year, is much lower.
Customers who look at three- or four-digit product prices with their "consumer glasses" quickly consider you overpriced or usurious and are quickly put off by them, but completely disregard the fact that the cost of acquiring a new B2B customer, the so-called customer acquisition cost, e.g. through high online marketing costs for advertisements or a telephone sales team is usually several hundred euros or dollars. At the same time, the number of potential customers is limited, but the number of competitors fighting for the potential deals is not.
The great agency death is a problem that will confront many agencies in the coming years. It is expected that by 2023, more than 80 percent of all agencies will be unable to cover their costs.
This is due to a number of factors, including increasing competition, which means many agencies will have to lower their prices to attract business. It's also possible that some clients who turn to large agencies prefer to buy individual services instead of an expensive, full-service offering, which means agencies also receive less money per job.
In addition, increasing technologies are increasing the use of automated processes, which means that much of the work that used to be done by agencies is now done by computer programs. This results in agencies needing fewer employees to do their work, which in turn results in cost savings.
Another factor driving agency death is the increasing competition from new, very low-cost agencies that are often used to replace existing agencies. These new agencies often offer much better value than many established agencies, making them more popular with clients.
Finally, some agencies may also be affected by the impact of the Covid 19 pandemic, as some industries have suffered a severe downturn that has reduced demand for agency services.
All of these factors contribute to the possibility that many agencies will no longer be viable by 2023 because they will not be able to cover their costs. It is therefore important that agencies actively seek new ways to reduce their costs and develop new revenue streams now in order to survive in an increasingly competitive landscape.
The idea of monitoring mentions of one's own company on all channels sounds tempting. After all, measuring the success of sending out a press release can be quite useful.
For this purpose, there are a number of providers who monitor the media market on a daily basis with crawlers and specifically search for your company name in the monitored media sources.
For this survey and analysis service, which often includes the automated preparation in simple dashboards, often thousands of euros per year are due.
The easiest and most practical way or work around for the vast majority of companies is to simply create an Altert on Google News that will notify you when your company name is mentioned in an article, because - if it's not there today it's not relevant. With the ability to set the time period, for example, to one year, and the number of search results to 200, you can quickly copy the URLs to the articles, along with the teaser text, into a spreadsheet, and most importantly, for free.
Some providers already charge several thousand euros per year just for depositing these so-called press clippings (=links to the articles) - in addition to the costs of media monitoring or press clippings, which provide the URLs to be deposited.