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Why the PPC click price in online marketing will ruin you (and what you can do about it)

For years, the click prices for search engine advertising have only known one direction: up. In the B2B sector, PPC costs of 3-7 euros are not uncommon.

The PPC click price can ruin online marketing if it is not managed properly. If the click price is too high, it may be difficult to make a profit and the company may spend more money than it can earn. To reduce the risk that the PPC click price will ruin the online marketing, companies should carefully monitor and adjust the click price.

It is important to keep the click price as low as possible to get a higher return on investment. To do this, you can take a few steps:

1. Use the right keywords. Choose keywords that are relevant to your target audience and that are not too expensive. Also, avoid generic keywords as they sell at higher prices.

2. Test different keywords. Test different keywords to find out which ones work best. Compare the results and adjust the click price accordingly.

3. Optimize your content. Make sure your content is relevant, interesting and engaging. If your content is not engaging, users will not click on your ad.

4. Use targeting options. Use targeting options such as demographics, locations, interests, etc. to better reach your audience.

5. Use automated strategies. Automated strategies can help you optimize click price and return on investment.

By following these steps, you can control the PPC click price on your online marketing campaign and reduce the risk that it will ruin your marketing.

How to pitch and sell products in need of explanation the right way

Many products and services and the solution they offer are complex and require explanation in order to convince the customer of the specific benefits. With this checklist, you can review which steps you can take to make the pitch even more successful in the future.

1. Define the benefits: Explain to your customers how the product can improve their lives, save them time, or help them.

2. Use examples: Use real-world examples to show how your product has helped others.

3. Compare it to similar products: Compare your product to similar products on the market to highlight the difference.

4. Make an offer: offer a special price, free trials or other incentives to get customers to try your product.

5. Create a WOW factor: think of something that will make your product stand out from the crowd. A WOW factor can be an important part of the sales process.

6. Make a guarantee: Make sure customers know they can buy your product without risk.

7. Make it easy to buy: make sure the buying process is simple and that customers don't have to go through complicated steps.

What is venture capital?

Venture capital is a form of financing in which investors put money into a company or project with the expectation that they will take a higher risk but also earn a higher return than other forms of investment. These investments are typically made over a longer period of time, which means they carry more risk than other investments.

What is venture capital or risk capital?

Venture capital is a form of financing that provides funding to companies that do not have the normal means of bank credit or public financing. It is usually provided by investors who are willing to take a high risk and invest in the company in hopes of earning a higher return than usual. These investors often receive a share in the company, often in the form of shares or stock options.

What is a Business Angel?

A business angel is a privately invested investor who provides financial support to entrepreneurs and startups by making a one-time capital investment. These investors bring not only capital, but also experience and contacts to a company and can help entrepreneurs achieve their goals. They are essential in early-stage entrepreneurship, providing venture capital to companies that are otherwise difficult to fund.