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What is user-generated content?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
User-generated content (UGC) is a type of content that is created and shared by users. This can include blogs, forum posts, reviews, photos, videos, and social media posts. This content is created by users to share their opinions or experiences with others. UGC can be a valuable resource for companies to learn more about their customers and get new ideas for products and services.
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How to improve your lead generation through search engine optimization

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Search engine optimization (SEO) is an important tool to generate more traffic and leads. It can help improve your website in search engine results and increase your visibility.

1. Use relevant keywords: use the right keywords in your content to attract the right audiences. Create a list of keywords you want to use. Review them regularly to make sure you are following the latest trends.

2. Create high-quality content: Create relevant content that interests your target audience. Optimize it for search engines by using relevant search terms and keywords. Avoid overdoing keywords as this can lead to poor results.

3. Use internal links: Link your pages to improve usability and search engine relevance. By linking your content together, you can drive more traffic to your site and improve your search engine rankings.

4. Publish new content regularly: Update your site regularly with new, high-quality content to improve your rankings and attract more visitors. This helps search engines to index your content and generate more leads.

5. optimize your website for mobile devices: make sure your website is easy for users to navigate and understand on all devices. Search engines will rank your site higher if it is mobile friendly.

SEO is an important part of any lead generation strategy. With the above tips, you can improve your SEO game and generate more leads.

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What is digitization?

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Digitization is the process of converting analog data into digital data, usually through scanning or the scanning of documents. Digitization enables information to be stored, transferred, processed and managed more quickly and efficiently. It can also help improve business processes by providing an easy and cost-effective way to store, review and manage information.
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Was ist Affiliate-Marketing?

12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Affiliate marketing is a form of online advertising in which companies pay a commission to affiliates who make a sales referral for the company. This can be done either by linking a product on a website or by posting advertisements or reviews on the Internet. When a customer purchases a product through the affiliate's link, the affiliate receives a commission.
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Why overpriced online courses are not a good idea - A model calculation

11/23/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Online courses can have many benefits, but it is important to understand why overpriced courses are not a good idea. There are several reasons why overpriced courses will not be successful.

First, overpriced courses are unlikely to attract many participants. If a course costs more than the value it provides, most people will not be willing to spend their money to attend. They will prefer to choose another, less expensive offering.

Second, overpriced courses are not likely to get many good reviews. If participants don't think they've spent their money well, they'll be less likely to give positive feedback. This means that your course may not be able to compete with other courses that offer better value for money.

Third, the number of participants who successfully complete the course is unlikely to increase if you raise the price. If participants think the course is too expensive, they are unlikely to expend as much energy and time to complete the course. Therefore, fewer participants will complete the course, resulting in fewer satisfied customers and poorer retention.

Finally, an overpriced course is unlikely to attract returning customers. If participants think they paid too much the first time, they will be unwilling to spend money again on a similar course.

All of these factors lead to poor value for money for overpriced online courses. It's important that you offer a course that provides fair value for money so that you can attract more participants, get better reviews, and increase the number of successful graduates.

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