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Example of a Press Release - Structure & tips

04/19/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Structure of a press release

1. Header: Briefly state the name of the company and/or topic pertaining to the press release here, e.g., "XYZ Corporation Releases New Service."

2nd Lead: A brief overview of the content of the press release designed to grab the reader's attention, e.g., "XYZ Corporation, a leading provider of IT services, today announced the launch of a new service to support enterprise customers."

3. Main body: here the content of the press release is explained in detail. Key points include details about the new product or service, reasons why it may be beneficial, and other useful information.

4. conclusion: a brief summary of the content of the press release, e.g., "XYZ Corporation offers a new service to help enterprise customers achieve their goals."

Tips

- Make sure your press release is clear and concise. Avoid unnecessary details and jargon.

- Make sure your press release includes important information that a reader might be interested in.

- Use quotes from top company officials to make your press release more interesting.

- Engage with professionals who can review your press release before it is published.

- Avoid errors in spelling and grammar.

- Include a photo or graphic to make your press release more interesting.

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Earn money on the Internet - What are the options?

02/05/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Online surveys: many market research institutes pay for participation in their online surveys.

2. Product testing: sometimes you can earn money by testing products and then giving a review or feedback.

3. Affiliate marketing: you can earn money by promoting other products or services through your own websites, blogs or social media channels.

4. Freelancing: There are a variety of freelance jobs one can do online, such as programming, web design, writing, video editing, or data entry.

5. Selling digital products: Again, it is possible to earn income online by selling your own digital products such as e-books, software, music or videos.

6. Online sellers: with platforms such as eBay and Amazon, it is possible to sell products online and thus earn money.

7. Dropshipping: here, too, one can earn money by selling products via platforms such as eBay and Amazon. However, you don't have to store and ship the products yourself.

8. Investing: One can invest in various investment products, stocks or cryptocurrencies and thus earn income online as well.

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Building up a second mainstay alongside your job - How to take the step into self-employment

01/22/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Find an idea

Before you build a second leg of your business, you first need to find an idea. Think about whether you want to start something business that you enjoy, or if you want to start a business that can generate additional income for you. Think about possible ideas and figure out how to make them happen.

2. Plan and prepare

Once you have an idea, you should think about how to implement it in a concrete way. Write down your goals and plan your steps. Create a business plan to review your idea and make sure it is profitable. Familiarize yourself with all the requirements and legal regulations that apply to your business.

3. Take your first steps

After you have reviewed your idea and made all the preparations, you can start building your second leg. To do this, you may need to register a business, create a website, or send out a newsletter. Find out about marketing opportunities to build a customer base.

4. Maintain a balance

It is important to keep a balance between your job and your second leg. Therefore, plan your work to ensure that you have enough time for both. Try to complete your tasks as efficiently as possible, and delegate tasks when possible.

5. Maintain perseverance

You will encounter obstacles on your way to becoming an entrepreneur. Do not despair and maintain your optimism. Don't let setbacks stop you and set small, achievable goals to guide you.

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Content creation using AI - What artificial intelligence is already capable of today

12/28/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Artificial intelligence (AI) today is capable of performing a wide range of tasks, such as automated authoring and editing of text, creation of images and graphics, recognition of patterns, and segmentation of data.

A particularly insightful example of the application of AI in content creation is what is known as automatic text generation. Artificial intelligence can be used here to autonomously generate text on a given topic. This text can then be reviewed and edited by a human editor to suit the client's requirements.

AI can also be used to create images and graphics. Artificial intelligence can be used to generate images and graphics using algorithms on a computer. These images can then be edited by a designer to fit the client's needs.

AI technology can also be used to recognize patterns. Artificial intelligence can be used to analyze data and look for patterns. This technology can then be used to uncover what content is best suited for a particular audience.

Finally, AI techniques can be used to segment data to ensure it is relevant to specific audiences. These techniques can also be used to customize content for different audiences.

In a nutshell, it can be said that AI is already playing a strong role in content creation. AI technology can be used to create text, images and graphics, recognize patterns and segment data. This allows content creators to work more efficiently and customize content for different audiences.

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What are the biggest exit mistakes?

12/14/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Underestimation of the sales process: many entrepreneurs underestimate the effort and complexity of a sale. Selling a business is a complex process that requires a lot of time, know-how and patience.

2. Wrong pricing: a too high or too low sales price can reduce the value of the company, so that the transaction does not lead to an adequate return for the seller.

3. Inadequate preparation: a successful sale requires thorough preparation before the sales process begins. This includes a comprehensive review of the business to determine the true values of the business and to ensure that all important documentation and information is in place.

4. Not staying consistent: If the seller does not remain consistent and is not firm on pricing or other important issues, it can delay the sale process and diminish the value of the business.

5. Inadequate public relations: effective public relations is an essential part of the sales process. A business owner must ensure that potential buyers are informed about the sale in order to create a competitive market.

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