12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
R is a programming language and software environment used for statistical computing and graphics. It is widely used for machine learning, data analysis and graphical representation. It is an open source project developed by statisticians and programmers from all over the world. It is also a popular tool for researchers and scientists.
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
SPSS (Statistical Package for the Social Sciences) is a software used for statistical analysis and for creating reports, graphs and tables. It provides tools to analyze, understand and transfer complex data. It is a powerful tool to produce research results that can be used for decision making and strategic planning. It can also be used as a data management tool to organize and manage data.
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A crawler is a program that navigates the World Wide Web. It follows links to other pages and downloads their content to analyze it. Thus, it collects information about the structure of the web and stores it in a database. For example, it can collect all available links or all words on the page. Afterwards, this database can be used for different purposes, e.g. for search engines, for price comparisons or for scientific research.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
An address database is a collection of records that contain contact information such as email addresses, postal addresses, telephone numbers and other contact details. This data can be used by companies to contact their customers or partners. They can also be used as a tool to drive marketing campaigns by addressing potential prospects or customers. Address databases can also be used as a basis for further research.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Neuromarketing is a newer discipline of market research that examines the link between consumer behavior and deeper psychological and neurological processes. Neuromarketing uses technologies such as functional magnetic resonance imaging (fMRI), electroencephalography (EEG), and other techniques to study human behavior as they interact with brands. This provides deeper insight into the psychological and neurological mechanisms that influence behavior. Neuromarketing can help companies better understand how consumers respond to different aspects of their brand and thereby develop better marketing campaigns.