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Earn money on the Internet - What are the options?

02/05/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Online surveys: many market research institutes pay for participation in their online surveys.

2. Product testing: sometimes you can earn money by testing products and then giving a review or feedback.

3. Affiliate marketing: you can earn money by promoting other products or services through your own websites, blogs or social media channels.

4. Freelancing: There are a variety of freelance jobs one can do online, such as programming, web design, writing, video editing, or data entry.

5. Selling digital products: Again, it is possible to earn income online by selling your own digital products such as e-books, software, music or videos.

6. Online sellers: with platforms such as eBay and Amazon, it is possible to sell products online and thus earn money.

7. Dropshipping: here, too, one can earn money by selling products via platforms such as eBay and Amazon. However, you don't have to store and ship the products yourself.

8. Investing: One can invest in various investment products, stocks or cryptocurrencies and thus earn income online as well.

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Distribution tool or send it yourself? How to get your message into the press

01/10/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

How you get your message out to the press depends entirely on your goals and resources. If you are willing to invest time and money in a professional press release, you could hire a press distribution company to send your press release to relevant media outlets. This is a great way to increase the visibility of your message.

Alternatively, you can send out your press release yourself. This will help you save costs, but it may take longer to get your message to the right media. First, you will need to research the contact information of the relevant media and then send your press release to them via email or regular mail.

A combination of both can also be a good option. You can first try sending your press release yourself and then forward it to a press distribution company if you want more coverage.

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Advised and sold - Why self-proclaimed experts and coaches will run you down

01/05/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are many self-proclaimed experts and coaches who try to run people through advice and sales. These individuals often offer a variety of services designed to help people achieve their goals. These services range from financial advice to personal development to career counseling. They promise that their services will help people improve their lives, but it is important to note that many of these "experts" do not have the qualifications or knowledge to actually help.

Experts and coaches are mainly trying to make money by giving advice and selling, rather than giving truly useful information. They may try to get people to buy a product or service they don't really need through a sales pitch. They may also try to get people to spend more money than they actually can to get a particular service or product. This type of "advising" can be harmful, as it does not help people achieve their goals, but instead entices them to pay more than they actually can.

It is therefore important to carefully check if the services from an expert or coach are really useful. One should always do an in-depth research before considering any consultation or sale. Pay attention to the qualifications of the expert and make sure that they have experience and knowledge to really help you achieve your goals. This way, you can ensure that you don't fall victim to a scam.

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Win new customers with media presence - How to make it in the media

12/29/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a convincing concept.

Develop a concept that will capture the attention of your target audience. Research what topics your target audience is most interested in and focus on those. Make sure your concept is carefully considered and thought out.

2. Build your networks.

Use social networks to promote your business and build a network of contacts. Rely on blogs, forums and other platforms where you can showcase your brand.

3. Use press releases.

Create regular press releases to share successes and news. Post the releases on your website and send them to press agencies and journalists.

4. Create exciting content.

Create exciting content that will interest your target audience and raise awareness of your company. Post articles, videos, podcasts and other content on your website.

5. Promote your business.

Use paid advertising campaigns to promote your business. Invest in search engine advertising, display advertising, social media advertising, and other forms of advertising.

6. Have a presence at events.

Share at events, trade shows and conferences to showcase your business and strengthen your brand. Talk to journalists and contact new potential customers.

7. Have a strong online presence.

Create a strong online presence by using websites, blogs, social media channels and other platforms. Optimize your website for search engines to attract more visitors.

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Book tip: Thinking, Fast and Slow

12/22/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Thinking, Fast and Slow is a popular non-fiction book by Nobel Prize winner Daniel Kahneman that deals with human decision making. It describes two systems of thinking: the intuitive (fast) and the rational (slow). The book describes how these two systems influence our behavior and how one tends, consciously or unconsciously, to use one system more than the other. It provides a structured introduction to psychological research that enables readers to better understand their own behavior and that of others. It is an instructive work that will be of interest to psychologists and non-psychologists alike.
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