This website is using cookies to ensure you get the best experience possible on our website.
More info: Privacy & Cookies, Imprint
Writing a press release step by step - A guide
1. Think about a good idea for your press release: develop a topic that is relevant to your company, provides interesting information and attracts readers.
2. Focus on the most important facts: Try to capture the essence of the message in one sentence, and use the rest of the press release to add more information.
3. Use an introductory headline: Write a headline that piques the reader's interest and reflects the topic of the press release.
4. Compose the body of the text: Follow the structuring rules of a press release to ensure that all information is complete. Follow a simple structure that includes an introduction, details, quotes and a call-to-action.
5. Don't forget to include your contact information: Include your contact information at the end of the text to prevent journalists from not reaching out to you.
6. Proofread and publish your article: Check your article for spelling and grammatical errors and make sure it is interesting and informative. Then publish your press release on your website, blog, or through a press release service.
1. Be concise and clear: use short, concise sentences and clear language to get your message across directly and clearly.
2. Stick to the facts: Avoid speculation and stick to the facts to add authenticity to the press release.
3. Use professional headlines: Headlines should be short, informative and encourage the reader to read more.
4. Publish the name of the spokesperson: publish the name of the spokesperson and his/her position to authenticate the content of the press release.
5. Use cross-references: Use cross-references to remind readers of other relevant information or to help them find more information.
6. Add quotes: add quotes from the speaker or other relevant people to make the press release more lively and interesting.
7. Add contact information: add contact information so readers can ask questions or request more information.