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Direct marketing instead of expensive ads - How to grow faster and build more new customers without online advertising

12/27/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Avoid expensive forms of advertising. There are a number of ways you can grow and build more new customers without expensive advertising. For example, use email marketing to generate new leads or targeted direct mail campaigns to reach out to prospects.

2. Use social media. Social media has become a great platform to attract and reach new customers. Use social media to promote your services and strengthen your brand.

3. Create a strong presence in your niche. You can also build your brand by creating a strong presence in your niche. For example, use blogs, forums, or podcasts to promote your brand and services.

4. Build strong customer loyalty. Another way you can grow and build more new customers without expensive advertising is to strengthen customer loyalty. This includes things like customer rewards programs, regular newsletters, sweepstakes, and more.

5. Create educational and entertainment content. Educational and entertainment content is another way to reach customers and build a strong brand. By providing high-quality content, you can strengthen your brand and attract new customers.

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B2B customer acquisition for founders & startups - What no one tells you beforehand

12/27/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Be willing to invest: If you want to be successful, you must be willing to invest in your business. Invest in the right tools and resources that will help you build your business and attract customers.

2. Be creative: B2B customer acquisition requires creativity. Find innovative ways to market your services and get noticed. Think outside the box and use new media and technology to capture the attention of your target audience.

3. Be visible: make yourself as visible as possible so that your business and services are noticed by as many people as possible. Use social media platforms to promote your business and make sure your website is professional and easy to navigate.

4. Be persistent: B2B customer acquisition requires a lot of time and patience. You need to put in a lot of effort to reach your target audience and get them to buy your products and services. Stay persistent and delight your potential customers with your offer.

5. Be an expert: To position yourself as an expert in your field, you need to be able to share your experience and skills on relevant social media and blog platforms. Be an expert who is recognized as an authority in your industry, making yourself attractive to potential customers.

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Public Relations - Or: The Art of Influencing Public Opinion

12/23/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Public relations is a very important tool to influence public opinion. It can help improve a company's image, but it can also be used to promote new products or services. It can also help to change and alter public opinions and attitudes.

Public relations involves several elements that help influence public opinion. First, you must define the audience you want to target and develop a strategy to reach that audience. Then one must consider which media are best suited for communication and how best to use them. Then, the content of the communication must be developed to achieve the desired effect.

Public relations also involves bringing in different partners to help with the communication. These include journalists, bloggers, social media influencers and others who have an impact on public opinion. These partners can help spread and amplify communications.

Public relations can also help improve a company's image by associating it with positive events and activities. Press releases, PR campaigns, and other communications efforts can be used for this purpose.

Public relations can also help promote new products or services. To do this, press conferences, product announcements, and other promotions can be used to draw the public's attention to the product or service.

Public relations is a very versatile tool that can be used to influence public opinion. It can help improve a company's image, promote new products or services, and change public opinions and attitudes. Therefore, it is important for companies to use public relations as part of their communication strategy.

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How does acquisition work as a self-employed person?

12/23/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
As a self-employed person, you need to build a network to attract new customers. It is important that you promote your services and products to the right target groups so that you reach potential customers. For example, you can use social media channels, online advertising and other marketing strategies to do this. You can also approach potential customers directly and pitch your product or service. It is also important that you provide your customers with good customer service and use a professional sales strategy.
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Why press release distribution is important

12/23/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Press releases are an important communication method that companies can use to promote their products or services. They are an effective and inexpensive way to inform a wide audience about new developments and activities. Another reason why press release distribution is important is that it is an easy way to draw more attention to your business. If you write a press release correctly and send it to the right media outlets, you can effectively promote your brand and company on a local, regional and even international level. It's a great way to strengthen your brand, attract more attention and attract more potential customers.
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