News / Blog: #process

What is Corporate Design?

Corporate design is the process of developing and implementing a visual identity for a company or organization. It encompasses a wide range of visual elements that represent the company or organization, including logos, colors, fonts, images, and other visual elements. Corporate design is an important part of brand management and can help strengthen a company's image and attract customers.

What is social media monitoring?

Social media monitoring is a process by which companies monitor content on social media platforms in order to monitor and manage the company's online reputation. This monitoring can be used to gather information about people's feelings and opinions, as well as to understand how well or poorly a particular product or brand is received overall. In addition, companies can use social media monitoring to get a feel for the competition by tracking how competitors portray their brands and products.

What is media coverage?

Media coverage refers to the process of gathering and publishing information about events and phenomena in the media. This includes news, reports, analyses and commentaries published regularly in print and online media as well as on television and radio. Media coverage serves to inform a broad audience about current events and to influence public opinion.

What are public relations?

Public relations (PR) is a strategic communication process aimed at building, maintaining and improving an organization's relationships with its public audiences and stakeholders. It also deals with the development, dissemination and maintenance of news and information about an organization, its products and services, its brand, its activities and its organization.

What is campaign planning?

Campaign planning is a process used to create and implement a campaign. It is a four-step process that identifies the goals of the campaign, identifies the target audience, establishes the message and strategy, and finally implements and tracks the campaign. The campaign planning process is an essential part of marketing strategy because it enables organizations to achieve their goals.