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Buy press mailing list - This is what you need to consider

01/10/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
If you want to buy a press distribution list, there are some important things you should consider. First, you should know your goals and make a list of the media you want to reach. Then, you should look at a few different press mailing lists and choose the ones that best fit your goals. If you want to pay a higher price, you should make sure that you get a high-quality product that will help you achieve your goals. You should also make sure that the press distribution list is easy to use and has a good user interface. In addition, you should make sure that the press distribution list supports multiple distribution lists so that you can send your messages to different media.
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Increase sales simply with these means - This is how it works

01/04/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Increase your prices: By increasing the prices of your products or services, you can increase your sales. Of course, this is only a good option if you have a decent demand for your products or services.

2. Sell more products: Increase the number of products you sell. For example, if you are an online store, you can add more products to generate more sales.

3. Introduce a customer loyalty program: a customer loyalty program is a good way to retain customers and attract new ones. Make sure you offer an attractive program to generate more sales.

4. Offer discounts: If you offer discounts to your customers, you can make them buy more and generate more sales.

5. Create an advertising campaign: a successful advertising or promotional campaign can help you attract more customers and increase your sales.

6. Use social media: social media can be a great way to attract new customers and increase your sales. Use social media to promote your brand and attract new customers.

7. Implement a cross-selling program: cross-selling is one of the best ways to increase your sales. It helps you to encourage your customers to buy more products.

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Minimum price, maximum effect - The press release and its dispatch to editorial offices

01/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A press release is an important communication tool to inform about own products, services or other company news. It is a fast and efficient way to convey information to many people in a short time.

Sending the press release to the editorial offices is the decisive step in reaching the widest possible audience. Here, it is important to address the widest possible target group in order to achieve the greatest possible response. For this purpose, it is necessary to send the press release to media houses, agencies, editorial contacts and other interested parties.

In order to optimize the dispatch of the press release, it is advisable to send a professional press release directly to the editorial offices. This ensures that the press releases end up in the right hands and increases the chances of publication.

It is also possible to send press releases by e-mail or by post. Here it is important not only to have the right addresses, but also to know the right contacts. Professional press work is therefore essential here in order to achieve the highest possible success rate.

Press releases can also be sent out via special distribution services. These services make it possible to send the press releases to many media houses and editorial offices at once. The advantage of this is that the press releases can be sent without much effort and at minimal cost.

Ultimately, it is important to always pay attention to quality when it comes to press relations. A good press release sent to the right addresses increases the chances of success and can be a worthwhile investment.

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More sales with fewer customers? With the high price strategy to more success in business

12/27/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

It is a fact that companies want to make more sales. However, it is not always easy to achieve this. One way to generate more sales is to pursue a high-price strategy. With this strategy, companies can increase sales by targeting fewer customers who are willing to pay higher prices.

The success of a high-price strategy depends on a few factors. First, companies need to identify the right target audience that is willing to pay more for a product or service. Companies also need to choose the right positioning to stand out from the competition and create a premise for the higher price. Another important factor is proper marketing. Companies must convince their customers that they will get better value for their money if they purchase a higher-priced product.

A high-price strategy can be an effective tool to generate more sales. However, it is important to make sure that the strategy is aligned with the right target audience and that there is a clear premise for the higher price. Also, companies need to make sure they have the right marketing strategy in place to convince their customers that they will get more bang for their buck if they buy a higher-priced product.

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Latest News: Why PR monopolists and software dinosaurs will lose customers massively in 2023

12/23/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The PR and software industry is facing fundamental change. While the future of PR monopolists and software dinosaurs is uncertain, smaller, non-established companies and start-ups are expected to gain large market shares in the coming years. We explain why this is so and what implications it will have for the industry below.

First of all, it is important to understand that PR monopolists and software dinosaurs are increasingly prevented from innovating and developing new technologies. This is because they focus their resources on improving existing products and services rather than breaking new ground. As a result, they are unable to adapt to the ever-changing demands and expectations on the industry, making them less and less competitive.

On the other hand, smaller companies and startups are likely to play a bigger role in the market because they have the resources and agility needed to adapt quickly to new trends. This means they are more likely to be able to develop innovative products and services that are one step ahead of the competition.

In addition, customers are becoming more demanding and want more services for less money. This means that PR monopolists and software dinosaurs will have a harder time attracting and retaining customers because they won't be able to offer the same quality and service at an affordable price.

In short, over the next year or two, it is likely that the established PR software vendors will lose customers, while smaller companies and startups will gain a larger market share. This will lead to a fundamental shift in the industry as new technologies and services are developed that offer real value to customers.

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