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News / Blog: #price

What is the marketing mix?

12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
The marketing mix is a strategic tool used by companies to position a product or service in the market. It is a combination of the four Ps: product, price, place and promotion. It is a basic approach to developing a strategy to market a product or service. The four Ps can be used to ensure that the right combination of products, prices, placements and promotions are chosen to enable successful marketing.
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PR industry in upheaval - New lower-cost tools enter the market

11/28/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Fewer and fewer companies and agencies are willing to spend sometimes mid-four-figure sums per year on overpriced products in the field of PR software and the distribution of your press releases.

Often the results promised by the providers cannot be met and the success of the press release is correspondingly low - not to mention the inflated case numbers.

Save up to several thousand euros per year in the future with our Media & PR Database 2022 and benefit from one of the most comprehensive editorial directories on the market.

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Why overpriced online courses are not a good idea - A model calculation

11/23/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Online courses can have many benefits, but it is important to understand why overpriced courses are not a good idea. There are several reasons why overpriced courses will not be successful.

First, overpriced courses are unlikely to attract many participants. If a course costs more than the value it provides, most people will not be willing to spend their money to attend. They will prefer to choose another, less expensive offering.

Second, overpriced courses are not likely to get many good reviews. If participants don't think they've spent their money well, they'll be less likely to give positive feedback. This means that your course may not be able to compete with other courses that offer better value for money.

Third, the number of participants who successfully complete the course is unlikely to increase if you raise the price. If participants think the course is too expensive, they are unlikely to expend as much energy and time to complete the course. Therefore, fewer participants will complete the course, resulting in fewer satisfied customers and poorer retention.

Finally, an overpriced course is unlikely to attract returning customers. If participants think they paid too much the first time, they will be unwilling to spend money again on a similar course.

All of these factors lead to poor value for money for overpriced online courses. It's important that you offer a course that provides fair value for money so that you can attract more participants, get better reviews, and increase the number of successful graduates.

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Sending press releases in a targeted manner - How can I distribute my press release?

11/18/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are several options for sending out or distributing press releases. Professional PR solutions, which usually cost several thousand euros per year, often offer flat-rate mailings, which means that regardless of whether you only want to send out a handful of press releases per year, you pay a four-digit amount up front. For the vast majority of companies, this is unlikely to be worth it.

Another possibility is the single dispatch of press releases. This usually costs a few hundred euros. If your text exceeds a certain number of characters or you want to attach press photos, costs of about 400-750 euros per piece quickly arise.

With our media & PR database, you take control of your mailings and pay only a fraction of the price of other providers per year. Find out now!

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Send a press release or publish it for free? - What good are free portals?

11/11/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Who doesn't know you, the free press portals on which companies can publish their press releases free of charge? Which was 20 years ago a quite feasible way, in order to generate medium interest, disappeared in the course of the time however in the Bedeutungslosigkeit, because: Hardly any editors or journalists still inform themselves on such platforms.

The best way is and remains direct contact with the editorial offices. Only in this way can you be sure that your news will be read and, if necessary, further processed.

With our media & PR database, we offer you a comprehensive overview of the German-language media landscape at an affordable price.

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