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Find media data quickly - Here you will find it

12/22/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Most publishers of print media, radio and TV have published their media data online. In most cases, these can be found on the homepage of the medium under a menu item such as "Media data" or "Advertise". Additional documents such as price lists or format descriptions are also often attached to the media data.

It is also possible to request the media data directly from the publisher. To do this, you can find the contact information on the medium's web pages and send a request. Most publishers respond quickly and send the media data by e-mail or mail.

There are also a number of online platforms that compile media data from various media in one place. These can be a good starting point for searching for media data. Here, too, however, there are usually only summaries of the media data, which you have to request directly from the publisher to get the complete data.

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Conversion optimization of online stores - with these measures you increase sales & turnover

12/19/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Test different pricing models: If you offer a product or service that is made up of multiple parts, you can try different pricing models. For example, instead of individual prices, you can offer a package price to give customers a better deal.

2. Create a user experience: make sure your online store is easy to use and user-friendly. A poor user experience can lower your store's conversion rate.

3. Make sure you have a Responsive Design: Responsive designs are important for customers as they are able to display correctly on any device, including smartphones and tablets.

4. Use cross-selling strategies: cross-selling is a great way to increase your sales and conversion rate. This strategy allows you to offer your customers products or services that can be combined with those they have already purchased.

5. Use upselling strategies: upselling is another effective strategy to increase sales and conversion rate. Upselling allows you to offer your customers an upgrade to a better product or service.

6. Use clear navigation: make sure your store has a clear navigation so that your customers can easily navigate through the different pages.

7. Use a customer loyalty program: create a customer loyalty program to give your customers a reason to buy your product or service again and again. This will make them feel valued and may even make them spend more than they originally planned.

8. Provide live chat: Live chat is another effective strategy to increase conversion rate and sales. With a live chat, you can help your customers immediately and assist them with any questions or problems.

9. Create a newsletter: A newsletter is a great way to inform your customers about all new products and services. This will help them stay up to date, which in turn will increase the chances of them buying something.

10. Add a social media strategy: social media is a very effective strategy to increase your sales. So create a social media strategy to reach out to your audience and attract more customers.

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Have a press release written - How expensive is it and what costs should I expect?

12/15/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
The cost of a press release depends on a few factors, for example, the size of the project, the number of articles to be edited and the experience of the writer. As a rule, the cost of a press release ranges from 150 to 500 euros, depending on all these factors. It is also possible that professional writing agencies have their own pricing structure, but in general the above prices are common.
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Why the PPC click price in online marketing will ruin you (and what you can do about it)

12/14/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

For years, the click prices for search engine advertising have only known one direction: up. In the B2B sector, PPC costs of 3-7 euros are not uncommon.

The PPC click price can ruin online marketing if it is not managed properly. If the click price is too high, it may be difficult to make a profit and the company may spend more money than it can earn. To reduce the risk that the PPC click price will ruin the online marketing, companies should carefully monitor and adjust the click price.

It is important to keep the click price as low as possible to get a higher return on investment. To do this, you can take a few steps:

1. Use the right keywords. Choose keywords that are relevant to your target audience and that are not too expensive. Also, avoid generic keywords as they sell at higher prices.

2. Test different keywords. Test different keywords to find out which ones work best. Compare the results and adjust the click price accordingly.

3. Optimize your content. Make sure your content is relevant, interesting and engaging. If your content is not engaging, users will not click on your ad.

4. Use targeting options. Use targeting options such as demographics, locations, interests, etc. to better reach your audience.

5. Use automated strategies. Automated strategies can help you optimize click price and return on investment.

By following these steps, you can control the PPC click price on your online marketing campaign and reduce the risk that it will ruin your marketing.

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How to pitch and sell products in need of explanation the right way

12/13/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Many products and services and the solution they offer are complex and require explanation in order to convince the customer of the specific benefits. With this checklist, you can review which steps you can take to make the pitch even more successful in the future.

1. Define the benefits: Explain to your customers how the product can improve their lives, save them time, or help them.

2. Use examples: Use real-world examples to show how your product has helped others.

3. Compare it to similar products: Compare your product to similar products on the market to highlight the difference.

4. Make an offer: offer a special price, free trials or other incentives to get customers to try your product.

5. Create a WOW factor: think of something that will make your product stand out from the crowd. A WOW factor can be an important part of the sales process.

6. Make a guarantee: Make sure customers know they can buy your product without risk.

7. Make it easy to buy: make sure the buying process is simple and that customers don't have to go through complicated steps.

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