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How to write a press release that will also be read

08/01/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Make sure that the press release is relevant. There must be something that interests the readers.

2. Avoid filler words. Use short, concise sentences.

3. Make the press release easy to read. Use a clear structure and easy-to-understand language.

4. summarize the most important information in the first line.

5. Provide specific information. Avoid generalities.

6. Remember that you must also include an anchor in a press release. Reference additional information, such as a website link or photo.

7. Use a photo or video to make the article more visually appealing.

8. Check the press release for spelling mistakes and grammatical errors.

9. Send the press release to the right media outlets. Distribute it to reporters, bloggers, publishers and other media.

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Free press release - What good are free tools?

08/01/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Free tools are a great way to save money and still have a useful tool. When choosing the right tool, it is important to be clear about what functionality you need and what costs are associated with it. It is also important to check the quality of free tools before using them, as they are not always as reliable or user-friendly as paid tools.

Free tools can be a good choice if you only want to solve a specific problem and don't want to upgrade the entire software. Many free tools have limited functionality, but can still be useful. An example of this would be a free image editing tool. It can help make minor changes to images without having to buy expensive software.

Free tools can also be a good choice if you want to test a project first. Many free tools tend to be less involved than paid tools and can help get a project started before making a larger investment.

All in all, free tools can be a good choice if you want to solve a particular problem quickly and efficiently. However, since they do not offer comprehensive functionality, you should only use them if you are sure that you can be satisfied with the tool's limitations.

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Writing a press release step by step - A guide

08/01/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Writing a press release step by step - A guide

1. Think about a good idea for your press release: develop a topic that is relevant to your company, provides interesting information and attracts readers.

2. Focus on the most important facts: Try to capture the essence of the message in one sentence, and use the rest of the press release to add more information.

3. Use an introductory headline: Write a headline that piques the reader's interest and reflects the topic of the press release.

4. Compose the body of the text: Follow the structuring rules of a press release to ensure that all information is complete. Follow a simple structure that includes an introduction, details, quotes and a call-to-action.

5. Don't forget to include your contact information: Include your contact information at the end of the text to prevent journalists from not reaching out to you.

6. Proofread and publish your article: Check your article for spelling and grammatical errors and make sure it is interesting and informative. Then publish your press release on your website, blog, or through a press release service.

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How to send a press release cheaply & effectively

08/01/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Choose your target audience carefully. Be sure that the press release is relevant and interesting for your target group.

2. Create a short and concise press release. Avoid too many phrases and make sure your press release is informative and meaningful.

3. Consult professionals or experts before publishing your press release.

4. Publish your press release on different platforms such as online press portals, social media platforms, blogs and print media.

5. Create a list of journalists who might find your press release interesting. Contact them directly and offer to interview them.

6. Measure and monitor the impact of your press release to see which platforms are most effective.

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Write, send & publish a press release - Increase your chances of publication with these tips

08/01/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Write your press release carefully and make sure it is relevant and interesting.

2. Use an appealing, meaningful headline that invites the reader to read the press release.

3. Make sure your press release is easy to understand and avoid technical terms.

4. Make sure that your press release is correct and complete.

5. Distribute your press release to relevant media that may be of interest to your target audience.

6. Use a professional email program to ensure that your press release is delivered.

7. Build a rapport with the media to have a better chance of being published.

8. Don't wait long for replies and ask if you don't get a response.

9. Ask for your press release to be published if the media is interested in your message.

10. Also publish your press release on your website or social media channels to reach more readers.

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