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Our media & PR database is a research tool and, as an editorial database, contains the e-mail addresses of editorial offices that you can export and use to contact the media directly. Sending via the system is currently not possible.
A media distribution list or press distribution list is a way of sending a message, e.g. a press release, to several recipients or multipliers at the same time. This can be done either by yourself using an email program or by providers who offer direct mailing of press releases. Often, the cost of this service is several hundred euros per piece, whereas with our Media & PR Database 2022, the cost is only one time.
Free press portals are a relic of the 2000s. The general opinion is that hardly anyone even reads or looks at the press releases posted there.
Neither the user numbers, nor the reach of these providers justify relying solely on this channel for a press release. In addition to the sometimes questionable quality or reliability of other press releases or publishers on these platforms, which can have a negative impact on your own company, your press release may also not appear in Google News. Also, the probability that local, regional or national media will pick up your story or news from there is extremely low. It is better to be able to send press releases directly to the relevant editorial offices.
With our Media & PR Database 2022, you have access to the editorial addresses of over 16,000 media outlets in the German-speaking world.
In order to build up a press distribution list that is effective for your company, a number of points must be taken into account. In addition to the thematically and geographically appropriate orientation or the recipient circle, it is necessary to keep the press distribution list up to date and to constantly expand it. Because the more recipients your press releases or news have, the higher the probability of being considered with your story in an article.
Basic should be first the main editorial email addresses, which are supplemented by personal email addresses of thematically suitable journalist:inside and/or Repoerter:inside. Our Media & PR Database 2022 with over 16,000 entries in Germany, Austria and Switzerland is a good basis for this. Your contact database can additionally be expanded with contacts from LinkedIn & Xing, any trade fair appearances or existing media contacts.
The question of whether you should formulate your press release yourself or have it formulated externally cannot be answered in a general way.
However, PR newcomers in particular should pay attention to a few factors so that the press release can fulfill the desired purpose and attract attention. As everywhere else, practice makes perfect and typical beginner's mistakes should be avoided.
We have therefore compiled a checklist for the structure and content of a prototypical press release, which covers both the obligatory information and gives tips on the concrete structure.
Is your press release already ready to send out? Here you will find further information on our media & PR database and the contact details of over 16,000 media outlets in Germany, Austria and Switzerland.