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PR can be so easy: choose topic/tag, list and select media, set to lists and export editorial addresses for sending press releases.
You can find out what else our media & PR database has to offer here.
There are several options for sending out or distributing press releases. Professional PR solutions, which usually cost several thousand euros per year, often offer flat-rate mailings, which means that regardless of whether you only want to send out a handful of press releases per year, you pay a four-digit amount up front. For the vast majority of companies, this is unlikely to be worth it.
Another possibility is the single dispatch of press releases. This usually costs a few hundred euros. If your text exceeds a certain number of characters or you want to attach press photos, costs of about 400-750 euros per piece quickly arise.
With our media & PR database, you take control of your mailings and pay only a fraction of the price of other providers per year. Find out now!
The best way to approach editors or journalists is by e-mail or a short phone call. Once you have found out about the thematic orientation of your contact person, it is important to check other criteria and work through the checklist points:
If you are not sure whether the person is the right contact person for your issue, you can also send your press release to the editorial e-mail addresses, the so-called news desk, from where the incoming reports are forwarded to the thematically appropriate departments and thus editors and journalists.