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How to publish press releases in online newspapers and magazines

02/08/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Contact the editors of the online newspapers and magazines you want to send your press release to. Make sure you provide all the necessary information, including contact details, a link to your website and your press release.

2. When you receive a response, ask the editors to select the best time to publish your press release.

3. Once you have the expected publication date, send a short reminder email to the editors reminding them that your press release should be published soon.

4. After your press release is published, track the results. Check the number of visitors you get from the release and evaluate the results according to your goals.

5. If you see results you like, you can send the same press release to other online newspapers and magazines to achieve a similar success results.

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Creating Press Releases - Our Tips for Success

01/30/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The creation of press releases is an important part of a company's marketing. A well-designed press release can help increase the company's visibility in the public eye and reach a wide audience. Here we have compiled some tips to help you write successful press releases and help your company gain visibility.

1. Familiarize yourself with your audience: when writing a press release, always keep your audience in mind. Remember that you are sending your release to journalists, editors, and other members of the media who want to cover your business. Try to find a language and content structure that is relevant and interesting to your audience.

2. Keep it short and concise: Press releases should be short and concise to grab the audience's attention. Try to summarize your message in a sentence or two and present it in a memorable way.

3. Use reliable sources: To write a credible press release, always use reliable sources. Only use sources that provide you with trustworthy information and avoid making unsubstantiated claims.

4. Use citations: Quotes are a good way to emphasize your message and add credibility. Use quotes from company representatives, experts or others that support your point of view and reinforce your message.

5. Create a good headline: A good headline is the essence of a press release. Use a powerful headline that piques the reader's interest and makes them want to learn more about the news.

6. Use a consistent format: use a consistent format to create your press release. Make sure all the information is easy to read and understand. Avoid conveying too much information in a press release and stick to a consistent format to improve readability.

7. Publish your press release on multiple platforms: Publish your press release on multiple platforms for greater reach. Publish your press release on your website, social media, a press release database or a press portal.

We hope these tips have been helpful to you. If you need more information about creating press releases, feel free to contact us. We will be happy to help you.

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Are press releases free of charge?

01/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
No, as a rule press releases are not free of charge. However, there are some free press portals where you can publish press releases. However, it is likely that the majority of your target audience will not visit these sites regularly, so you will usually have to pay for a professional press release.
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Issuing press releases and distributing them to editorial offices - How does my message get to the editorial offices?

01/09/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are several ways to publish a press release and distribute it to editors.

1. A direct contact: you can try to establish a contact with an editor or journalist to spread your message.

2. Press agencies: if you publish your news through a press agency, the agencies will send it to many journalists and editorial offices.

3. Online platforms: There are many online platforms where you can publish your press information and send it to editorial offices.

4. Press portals: there are also special press portals where you can upload your press releases and send them to journalists and editorial offices.

5. Social media: you can also publish your press releases via social media channels such as Twitter, LinkedIn or Facebook to distribute them to a wide audience.

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Writing and sending press releases 2024 - How to make your press release successful

01/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Writing and sending a press release is an important part of marketing. It is an effective way to spread your brand and get more exposure. If you want to write and send a press release, there are a few things you need to consider.

1. Choose a topic

Before you write and send out a press release, you need to choose a topic. This topic should be interesting and relevant to your target audience. Choose a topic that will provide value to your target audience and inspire them.

2. Write a headline

The headline is an essential part of a press release. It should be to the point and summarize the topic of your press release. It should also grab the attention of the readers.

3. Write the text

The text of your press release should be informative and interesting. It should contain all the important information, but it should not be too long. Avoid giving unnecessary details.

4. Publish the press release

Once your press release is ready, you need to publish it. to publish it, you can use press distributors such as PR Newswire or Business Wire. Also publish the press release on your social media channels.

5. Send out the press release

Once you have published the press release, you need to send it out to relevant media outlets. Send the press release to journalists, bloggers, influencers, and other media outlets interested in your topic.

By following these steps, you can write and send an effective press release. With a press release, you can effectively market your brand and business and get more attention.

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