08/03/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Press releases are usually published via various channels. Most frequently, they are published via the company's own website, social networks, press distribution lists, press portals and online news sites. Some companies also send their press releases directly to local media, such as newspapers and TV programs.
08/03/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A press release should be written when you want to convey a message to a wide audience. This can be the case, for example, when you want to introduce a new product or service, announce a new partnership or initiative, or you have reached a special milestone.
08/01/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
It's hard to give a blanket answer to this question because the cost of a press release depends on a number of factors. These include the length and complexity of a press release, the type of medium in which it is published and, of course, the cost of having the press release professionally prepared. As a rule, the cost of a press release ranges from 100 to 500 euros.
08/01/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Press releases can be published on various websites, including social media platforms such as Facebook and Twitter, press portals such as PR Newswire and Marketwire, and news aggregators such as Google News and Yahoo News. They can also be published in local and regional media, including print media and radio stations.
08/01/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
1. Subject line: A short, concise headline that grabs the reader's attention
2. Introduction: A few short sentences that introduce the reader to a topic.
3. Key message: a short summary of the most important information
4. Description: a more detailed description of the topic, including background information
5. Quotes: Quotes from people involved that support the key message
6. Contact information: Contact details for queries
7. Abbreviations: Explanations of abbreviations and acronyms.
8. Images/videos: Images, videos or other visual elements that complement the press release
9. Social media: Links to your social media accounts so readers can share your content
10. Conclusion: a brief closing that encourages readers to learn more about the topic