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Free press portals are a relic of the 2000s. The general opinion is that hardly anyone even reads or looks at the press releases posted there.
Neither the user numbers, nor the reach of these providers justify relying solely on this channel for a press release. In addition to the sometimes questionable quality or reliability of other press releases or publishers on these platforms, which can have a negative impact on your own company, your press release may also not appear in Google News. Also, the probability that local, regional or national media will pick up your story or news from there is extremely low. It is better to be able to send press releases directly to the relevant editorial offices.
With our Media & PR Database 2022, you have access to the editorial addresses of over 16,000 media outlets in the German-speaking world.