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A press statement is a written statement or opinion issued by an individual, organization, company or government agency to communicate its position on a particular issue or event to the public. It is a targeted communication strategy to share information, opinions, or announcements with the media in order to reach a broader audience.
Press statements are often issued by government officials, political parties, corporate executives, experts, celebrities or non-profit organizations. They can be released on a variety of occasions, such as major political developments, corporate announcements, scandals, product releases, crises, or other significant events.
A press statement is a public service announcement.
A press statement is used to communicate an official position or stance on a particular issue. It can be used to provide information, clarify misunderstandings, debunk rumors, clarify one's point of view, or build public trust. As a rule, press statements are carefully formulated and reviewed for impact before they are published.
A well-crafted press statement usually contains clear and concise statements about the topic at hand. It may include facts, data, statistics, personal experiences or expert opinions to support the statements. It also often announces future steps, planned actions or changes to maintain media and public interest.
Press statements are usually sent to journalists and media representatives or posted on the organization's official website. The media then have the option of quoting the statement, quoting from it, or using it as the basis for articles, news reports, or interviews.
It is important to note that press statements can be part of a comprehensive communications strategy that includes in-person interviews, press conferences, social media posts or other forms of communication. By releasing a press statement, organizations and individuals can target their messages and actively share their perspective on a particular issue with the public.
How do I write a press release?
Writing a press release requires a clear understanding of the key information you want to communicate and a compelling way to present that information. Below are some steps that can help you write a successful press release:
Step 1: Define your audience and message.
Before you start writing, be clear about who your target audience is and what message you want to communicate. Make sure your message is relevant, interesting and informative. Also consider what goal you want to achieve with the press release. For example, do you want to pique the interest of journalists or do you want to inform your customers about a news item?
Step 2: Write a meaningful headline
Your headline should be short, concise and meaningful. Avoid using headlines that are too general or vague. Make sure the headline piques the reader's interest and gives them insight into the topic.
Step 3: Write a short introduction
The introduction should contain the most important information, including the topic, background, and importance of the message. Make sure the introduction is concise and keeps the reader interested.
Step 4: Write the main body
In the main body, you should detail the most important information. Use clear and understandable language and make sure you get to the heart of your message. Structure the text so that the most important information is stated first. Avoid adding too much detail or unnecessary information.
Step 5: Add images and graphics
Images and graphics can help illustrate your message and keep the reader interested. Make sure you use high-quality images and graphics that support your message.
Step 6: Check facts and details
Make sure all facts and details in your press release are accurate. Check all names, dates, and facts to make sure there are no errors.
Step 7: Distribute your press release
A well-written press release is worthless if it is not distributed to the right people. Disseminate your press release via press portals, social media or email to relevant journalists or editors. Be sure to follow up with contacts to maintain interest in your company or organization.
In summary, when writing a press release, it is important to present clear, relevant and compelling information in order to attract the interest of journalists and readers. With a well-structured and well-written press release, you can ensure that your message is noticed by the press and the public. By following the steps above, you can write a press release that is informative, concise and meaningful to reach your target audience.
Business optimism among self-employed and small business owners deteriorated for the third straight month in June 2023, the latest Jimdo Ifo Index shows. The results of this monthly survey leave no room for doubt: sentiment in the sector has continued to deteriorate, which should prompt a call for government action.
According to Katrin Demmelhuber, an expert at the Ifo Institute, the business climate among the self-employed deteriorated worryingly in June. This was characterized by two main factors: On the one hand, the respondents assessed the current situation increasingly negatively compared to the previous months. On the other hand, expectations regarding future business development were even more pessimistic than they had been in the current year. This deterioration follows a period of recovery that began after the energy crisis bottomed out in October 2022. Hopes that the fall in April was only temporary were finally dashed. The negative trend continued in May and is now continuing.
The Jimdo Ifo Index shows that the business climate for the self-employed fell a further 4.0 points in June and is now at minus 12.6 points. In the economy as a whole, the value has fallen even more significantly, namely by 5.5 points, and is now minus 6.6 points. Demmelhuber notes that the indicators for climate and expectations in the overall economy have also fallen significantly. However, the business situation in this sector was still rated as favourable.
One alarming aspect is the declining mood among the solo self-employed and micro-entrepreneurs. In June they rated their business situation clearly negative for the first time this year. The corresponding value is minus 2.6 points, compared to minus 0.4 points in the previous month. This is in sharp contrast to the overall economy, which is still in positive territory at 13.5 but down 2.5 points from May's 16.0.
A possible reason for this development could be the slowly decreasing inflation, which leads to a decreasing pressure on prices. Price expectations have been falling for months. Among the self-employed, 15.6 percent of respondents say they are considering price increases, compared to 16.3 percent for the economy as a whole. In spring 2022, these values still reached peak values of 61.4 (overall economy) and 54.7 (self-employed).
It is important to view the ongoing negative sentiment in the context of the declining number of founders and the self-employed. The number of start-ups in Germany has fallen by two-thirds since 2002, and the proportion of self-employed people in the workforce has fallen by more than 30 percent since 2012. Andreas Lutz, Chairman of the Association of Founders and Self-Employed Germany (VGSD), comments on this development and emphasizes the need for measures on the part of the federal government to reverse this trend. Lutz calls for the establishment of contact persons in parties and ministries who are specifically dedicated to the concerns of the solo self-employed and who can build up the necessary expertise to make well-founded decisions.
Press distribution lists are an important tool for distributing your press releases to journalists, editors and other relevant media representatives. They enable you to communicate your messages effectively and reach a wide audience. However, when using press distribution lists, you should also consider the associated costs. In this article, we'll take a look at the various cost aspects that may be involved when using press distributors.
Basic fees: Most press distribution companies charge a basic fee for their services. This fee can vary depending on the provider and the scope of the service. Some providers charge a monthly or annual membership fee, while others charge a per press release fee. It is important to compare the fee structure of different providers and choose the one that best fits your needs and budget.
Target audience segmentation: another factor that can affect cost is audience segmentation. Some press distribution lists offer the ability to target your press releases to specific audiences or specific members of the media. This can help target your message to relevant recipients, but it also often increases costs compared to a broader distribution list. Carefully consider which audiences are relevant to your press releases and whether the additional cost is worth it.
Additional Services.
Additional services: In addition to sending out press releases, some press distribution lists offer additional services that may also involve costs. These may include media list building, professional press release writing, or the ability to manage media contacts. These services can support your PR efforts, but should be carefully evaluated for need and viability.
International Distribution: If you want to reach an international audience, consider the cost of distributing your press releases internationally. Some press release distributors offer worldwide distribution, while others specialize only in certain regions or languages. The cost of international distribution can vary widely depending on the target region and the scope of the service.
Analysis and reporting: monitoring and evaluating the results of your press outreach is critical to measuring the success of your efforts. Some press outlets offer analytics and reporting tools to give you insight into the reach and impact of your press releases. However, these tools may come at an additional cost. When choosing a vendor, also consider the analytics and reporting capabilities.
It is important of the selection of a press distributor not only to pay attention to the cost, but also to consider the quality of the service. A low-cost provider is not necessarily the best if it does not provide the desired reach and audience segmentation, or does not ensure reliable distribution of your press releases.
Compare different providers in terms of their track record, their reach in relevant media channels, and the satisfaction of other customers. Read reviews and testimonials to gain insight into the quality of the service.
Advance your service by reading reviews and testimonials.
In addition, consider your PR strategy and goals. If you send out press releases regularly and want to reach a broad audience, a membership with a monthly fee may be more beneficial than paying per press release. However, if you only send out press releases occasionally, the fee-based option might be more cost-effective.
In summary, the cost of a press release distribution list depends on several factors, including base fees, audience segmentation, additional services, international distribution and analytics tools. It is important to carefully weigh your specific needs and budget to select the appropriate press distribution list for your PR efforts.
Remember that an effective PR strategy depends not only on using a press distribution list, but also on other activities such as contacting journalists directly, building media relationships and carefully crafting your press releases. A well-thought-out PR strategy combined with an appropriate press distribution list can help you successfully spread your messages and reach your desired target audience.
A job search "no-go" is a behavior or action that is viewed negatively by potential employers and reduces the likelihood of a successful application. Here are some examples of no-go's in the job search:
Unprofessional appearance: Dressing inappropriately or behaving rudely and disrespectfully toward hiring managers can leave a bad impression.
Inadequate preparation: If you have not done enough research on the company or have no idea about the position you are applying for, this shows a lack of interest and commitment.
Poor application documents: spelling mistakes, unclear CV or an unsuitable application photo can lead to the application being sorted out before the potential employer even has a chance to get to know the candidate better.
Lies or exaggerations: Honesty is critical in application processes. Playing up qualifications or making up experience will usually come to light sooner or later and can lead to a loss of trust.
Unprofessional online presence: employers these days often search online for information about applicants. Sharing inappropriate or unprofessional content on social media or posting negative comments about previous employers or colleagues can hurt an applicant's reputation.
Lack of communication: not responding to messages or calls from the potential employer or not meeting deadlines shows disinterest or a lack of reliability.
Arrogant behavior: Acting arrogant or overbearing during the job application process, such as by belittling other applicants, is rarely well received.
It is important to behave professionally, honestly and respectfully during the job search in order to have the best chance of a successful application.