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News / Blog: #press-releases

Why it is important to test a press release

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Press releases are designed to attract public attention. With a test, you can ensure that your press release contains all the necessary information to attract the public's interest. A test can also help improve the readability and comprehensibility of the press release. In addition, a test will help correct any spelling errors and grammatical mistakes. Overall, a test is an effective way to ensure that your press release generates a positive response in the marketplace.
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The different types of press releases

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The different types of press releases are:


1. Product announcements: These press releases are used to introduce a new product or service.

2. Company announcements: These press releases are used to introduce a company or provide information about a new development.

3. Success announcements: These press releases provide information about an important success of a company.

4. Event announcements: These press releases are used to announce events, such as meetings, conferences or other events.

5. Reports and studies: these press releases provide information about a new study or report on a specific topic.

6. Personnel announcements: These press releases are used to advertise new positions.

7. Awards ceremonies: These press releases are used to award prizes or announce award winners.

8. Research results: Research results are presented with these press releases.

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More applicants and skilled workers through media presence

12/02/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The year is drawing to a close - but we are turning up the heat once again and launching the 2023 version of our media & PR database, one of the most comprehensive editorial directories on the market and your PR software alternative.

This means for you: Over 20,000 entries and contact details of thousands of newspapers, magazines, radio & TV stations, press portals & news agencies, publishers, blogs and much more on over 750 topics in the German-speaking world for a higher reach of your press releases, greater media presence and contact building in the editorial offices.

If you order by the end of the year, you will receive database access starting at just €274, including 12 months of updates.

Increase media visibility now and save! For more visitors, customers and applicants.

All information and order at https://www.fischer-data-science.com/en/media/.

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PR industry in upheaval - New lower-cost tools enter the market

11/28/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Fewer and fewer companies and agencies are willing to spend sometimes mid-four-figure sums per year on overpriced products in the field of PR software and the distribution of your press releases.

Often the results promised by the providers cannot be met and the success of the press release is correspondingly low - not to mention the inflated case numbers.

Save up to several thousand euros per year in the future with our Media & PR Database 2022 and benefit from one of the most comprehensive editorial directories on the market.

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All editorial offices at a glance - Send press releases quickly and cost-effectively

11/25/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Get a comprehensive overview of the media landscape and editorial addresses for press releases for as little as €379? Go! With our media & PR database. Inform now and save!
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Our offer to you:

Media & PR Database 2024

Only for a short time at a special price: The media and PR database with 2024 with information on more than 21,000 newspaper, magazine and radio editorial offices and much more.

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