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When writing a press release, there is a lot to consider. This includes both structural and formal as well as legal aspects. For example, it is necessary to provide the contact details of a specific contact person. At the end of the press release it is advisable to insert a short portrait or a short description of the publishing company, in which relevant key figures and information such as number of employees, market position, turnover or year of foundation are mentioned.
The idea of monitoring mentions of one's own company on all channels sounds tempting. After all, measuring the success of sending out a press release can be quite useful.
For this purpose, there are a number of providers who monitor the media market on a daily basis with crawlers and specifically search for your company name in the monitored media sources.
For this survey and analysis service, which often includes the automated preparation in simple dashboards, often thousands of euros per year are due.
The easiest and most practical way or work around for the vast majority of companies is to simply create an Altert on Google News that will notify you when your company name is mentioned in an article, because - if it's not there today it's not relevant. With the ability to set the time period, for example, to one year, and the number of search results to 200, you can quickly copy the URLs to the articles, along with the teaser text, into a spreadsheet, and most importantly, for free.
Some providers already charge several thousand euros per year just for depositing these so-called press clippings (=links to the articles) - in addition to the costs of media monitoring or press clippings, which provide the URLs to be deposited.
Our media & PR database is a research tool and, as an editorial database, contains the e-mail addresses of editorial offices that you can export and use to contact the media directly. Sending via the system is currently not possible.
A media distribution list or press distribution list is a way of sending a message, e.g. a press release, to several recipients or multipliers at the same time. This can be done either by yourself using an email program or by providers who offer direct mailing of press releases. Often, the cost of this service is several hundred euros per piece, whereas with our Media & PR Database 2022, the cost is only one time.