News / Blog: #press-release

Free press portals - What good are they really?

Free press portals can be a great way to get a press release out there, but it's important to know that the results may not always have the desired outcome. Most free press portals are not as busy as paid or professional press portals, which means the results will not be as strong. However, it can be an effective way to cover a company, product or event, and it can help reach a small but focused group of readers. It is important to note that there are no guarantees that a press release on a free press portal will be successful, but it is a cost savings that can be considered.

The only online editorial directory you really need - How to get your press release into editorial offices

How to get your press release into editorial offices

1. Research targeted publications: Before you send a press release to an editorial office, it’s important to make sure the publication you’re targeting is the right fit for your story. Research the publication’s content to ensure it covers topics related to your story.

2. Find contact information: Once you’ve confirmed the publication is a good fit, you’ll need to find the contact information of the editorial staff. The best way to do this is to look for the publication’s contact page or contact information listed on their website.

3. Write a compelling subject line: When you send a press release to an editorial office, the subject line should be concise and compelling. It should be informative, but also capture the reader’s attention.

4. Craft a personal message: Along with the press release, include a personal message that explains why the story is relevant to their publication. Make sure to address the editor by name and include any other relevant information.

5. Follow up: It’s important to follow up with the editorial office after you’ve sent them a press release. This will help ensure your press release is seen and it may also increase the chances

Have a press release written - How expensive is it and what costs should I expect?

The cost of a press release depends on a few factors, for example, the size of the project, the number of articles to be edited and the experience of the writer. As a rule, the cost of a press release ranges from 150 to 500 euros, depending on all these factors. It is also possible that professional writing agencies have their own pricing structure, but in general the above prices are common.

What are the biggest customer groups for PR software and press release distribution tools?

The largest customer groups for PR software and press release distribution tools are:

1. Companies and organizations that want to be present on the market.

2. PR agencies and communication consultants who use the software to provide their clients with comprehensive PR advice.

3. Journalists who use the software to research news quickly and efficiently.

4. Market research and analysis companies that use the software to track market trends.

5. Bloggers and social media influencers who use the software to produce content quickly and efficiently.

The largest customer groups of PR software include:

1. PR and communications agencies

2. Companies from the financial and consulting sector

3. Companies from the insurance and banking sector

4. Companies from the healthcare sector

5. Companies from trade and manufacturing

6. Companies from the retail sector

7. Companies from the hospitality industry

8. Companies from the public administration sector

9. Non-profit organizations

10. Media companies

What is a news agency?

A press agency is a company that facilitates the gathering, dissemination and marketing of news and information to media companies and end users. Press agencies have a network of editors, photographers, journalists and other experts to assist them in creating news and information. Press agencies are responsible for creating press releases that are sent to media companies to inform them about news and events in a particular field.