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Creating distribution lists step by step - How your press release reaches the editorial offices

01/04/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a list of contacts: Create a list of media contacts to whom you want to send press releases. These contacts can be editors, journalists, bloggers, influencers and other media representatives from your industry.

2. Find the email addresses of the contacts: Use search engines or social media platforms to find contacts' email addresses. You can also use the website of the company's press office, an industry directory or other online catalog to find contacts' email addresses.

3. Create a distribution list: Create a distribution list with the email addresses of the contacts to whom you want to send the press release. Make sure that all email addresses are entered correctly.

4. Write a press release: Write a press release that includes the key information you want to send to editors. Make sure the press release is targeted to the audience and includes all relevant information.

5. Send the press release to the editorial offices: After the press release has been written and the distribution list has been created, you can send the press release to the editors. Be sure to send a copy of the press release to your own email address so you can track the press release.

6. Follow up on the press release: After the press release has been sent, you can follow up on the editors' reactions. Check to see if editors have responded to your press release. This will help you determine whether the press release was successful or not.

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Press distribution & GDPR - With the media & PR database, you can legally get your press release into the editorial offices

01/04/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Unlike some other providers, e.g. of purchasable press distribution lists, Excel lists and media databases, the Media & PR Database 2022 does not contain any data from non-public data sources and is therefore DSGVO-compliant. You therefore do not run any legal risk when using and sending your press releases.
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How to make your company known with targeted PR measures

01/04/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a targeted PR strategy: develop a strategy that will help you target the right markets and plan the right type of PR activities.

2. Define your target market: identify those to whom you can best market your company and plan your PR activities accordingly.

3. Create a PR kit: create a kit, known in the PR industry as "press materials," to provide journalists, bloggers and other influencers with information about your company.

4. Introduce a small PR team: look for a PR team to represent your company to the public and create the right media and consumer contacts.

5. Issue press releases: Issue press releases to spread the news about your company and attract media attention.

6. Choose the right social media channels: Choose the social media platforms that best reach your target market and post content regularly to promote your brand.

7. Conduct sponsorships: Consider sponsoring local events, happenings or organizations to get the word out about your business.

8. Participate in PR campaigns: Get involved in campaigns that benefit your brand, business and services.

9. Build a list of press distributors: Build a list of press outlets to which you can send information about your company to attract media attention.

10. Conduct benchmarking: Regularly measure the success of your PR efforts to see what is working and what is not.

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Professional press relations 2023 - the right way to do it

01/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Define your goals: Before you start your press relations in 2023, you first need to be clear about what you want to achieve with your press relations. Do you want to gain more awareness for your company, attract new customers, or perhaps launch a new brand? Having a clear goal is the first step to successful press relations.

2. Build a strong media relationship: An important part of public relations is building a good relationship with the media. This includes identifying the right media you want to reach and choosing the right contacts. For this reason, it is important that you make an effort to establish as many media contacts as possible.

3. Create an effective press release management: a press release is one of the most important tools you can use in your press relations. Therefore, it is important that you build an effective press release management system to disseminate the right information at the right time.

4. Publish new content regularly: if you publish new content regularly, you increase the chances that the media will cover your company. Therefore, it is important that you regularly publish new information through social media, your website and other online platforms.

5. Leverage the power of social media: social media channels are a great way to promote your business and attract new customers. Therefore, it is important that you develop social media strategies to spread your brand and attract new customers.

6. Leverage the power of influencers: Influencer marketing is another effective way to promote your business and attract new customers. By building the right influencer network and promoting your brand to the right influencers, you can achieve a broad and targeted reach.

7. Measure your results: To know if your public relations efforts are successful, you need to measure your results regularly. For example, you can track metrics such as the number of mentions in the media or the number of new customers.

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Writing and sending press releases 2024 - How to make your press release successful

01/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Writing and sending a press release is an important part of marketing. It is an effective way to spread your brand and get more exposure. If you want to write and send a press release, there are a few things you need to consider.

1. Choose a topic

Before you write and send out a press release, you need to choose a topic. This topic should be interesting and relevant to your target audience. Choose a topic that will provide value to your target audience and inspire them.

2. Write a headline

The headline is an essential part of a press release. It should be to the point and summarize the topic of your press release. It should also grab the attention of the readers.

3. Write the text

The text of your press release should be informative and interesting. It should contain all the important information, but it should not be too long. Avoid giving unnecessary details.

4. Publish the press release

Once your press release is ready, you need to publish it. to publish it, you can use press distributors such as PR Newswire or Business Wire. Also publish the press release on your social media channels.

5. Send out the press release

Once you have published the press release, you need to send it out to relevant media outlets. Send the press release to journalists, bloggers, influencers, and other media outlets interested in your topic.

By following these steps, you can write and send an effective press release. With a press release, you can effectively market your brand and business and get more attention.

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