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More leads thanks to good storytelling - How to get into the media and win more customers

03/17/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Good storytelling can be a very effective way to generate leads and get more customers. Here are some tips on how you can use storytelling to get into the media and generate more leads:

Find your story: Identify a unique story that embodies your brand or company. This story should connect to your values and goals and be interesting and relevant to your target audience.

Define your target audience: Define your target audience and tailor your story to them. Make sure your story is appealing to your target audience and captures their interest.

Tell your story: tell your story in a creative and engaging way. Use images, graphics and videos to support your story and convey a clear message.

Use social media: Spread your story through social media channels such as Twitter, Facebook, LinkedIn and Instagram. Use the power of social media to get your story out there and reach a broader audience.

Press outreach: use press outreach to get your story in the media. Write a press release that conveys your story in a concise and engaging way. Build relationships with journalists relevant to your target audience and offer them exclusive insights and interviews.

Share success stories: Share success stories from customers or partners who have benefited from your brand or business. This can build potential customers' trust in your brand and increase the credibility of your story.

By using storytelling in PR and marketing, you can more effectively communicate your brand message and capture the interest of potential customers. A creative and engaging story can attract the attention of the media and target audience and help you generate more leads and attract more customers.

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What does a PR department do?

03/15/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A PR department is responsible for planning, implementing and monitoring measures to communicate and position a company, organization or individual. The main tasks of a PR department can be the following:

Developing PR strategies: The PR department develops strategic plans to improve a company or organization's image and manage public perception.

Media Relations: The PR department maintains relationships with journalists and members of the media to influence coverage of the company or organization and generate positive publicity.

Crisis communications: The PR department is responsible for crisis communications and works closely with other departments to respond quickly and effectively to crisis situations and minimize damage to the company or organization.

Content creation: the PR department creates and publishes content such as press releases, blog posts, social media posts, newsletters and other materials to spread the company or organization's message.

Event planning: the PR department organizes and plans events such as press conferences, trade shows, product launches and other events to increase awareness of the company or organization.

Internal communications: the PR department is also responsible for internal communications, informing employees about news and developments in the company or organization.

Overall, the PR department is responsible for maintaining the image and reputation of a company or organization and works to build and maintain a positive relationship with target audiences.

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How do I get media coverage?

03/15/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Getting media coverage can be a challenge, but there are some steps you can take to increase your chances:

Create a list of relevant media: create a list of media outlets that are relevant to your company or brand, such as newspapers, magazines, online media, blogs, radio and TV stations.

Find the right contact: find the right contact in each media organization, such as the editor or journalist responsible for the topic you want to talk about.

Create a press release: write a press release about your company or brand and send it to relevant media outlets. Make sure your press release includes all the important information, such as your company's history, current events or product news.

Provide an interesting angle: Try to provide an interesting angle or a special story that might be of interest to media organizations. For example, a local newspaper article could feature a company that is doing a lot of good in the community.

Be an expert: Offer yourself as an expert in your field and offer your opinion on current events or trends. Journalists often look for expert opinions to back up their stories.

Cultivate relationships: Cultivate relationships with journalists and media organizations by sending them regular updates about your company or brand. Make sure you are not too pushy, but keep in touch at appropriate intervals.

Use social media: Use social media to spread the word about your brand and attract the attention of journalists. Post relevant content and share articles that are relevant to your business.

By taking these steps and communicating your message effectively, you can increase your chances of getting your brand or company covered by the media.

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Press release headline - How to create an interesting and meaningful headline that will be read

03/14/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The headline of your press release is the first impression readers and journalists get of your message. Therefore, it is important that the headline is meaningful, interesting and informative. Here are some steps to help you create a successful headline:

Keep the headline short and concise.

Your headline should not be too long to keep the reader interested. Try to keep the headline to a maximum of 10-15 words.

Use strong verbs and adjectives.

Use words that grab the reader's attention and emphasize the message of your press release. Avoid vague or generic words such as "new" or "improved."

Focus on benefits.

Make sure your headline emphasizes the benefits or added value of your message. Think about what question readers might have that your message answers and use that as a starting point for your headline.

Avoid clickbait.

Although it can be tempting to create a headline that is sensationalistic or clickbait-like, this can lead to credibility issues. Use an honest and concise headline that naturally piques the reader's interest.

Get to the heart of the key message.

Make sure your headline gets to the heart of the most important information in your message. If it's news, focus on the most important message. If it's about an event, highlight the date and location.

Use keywords.

Think about what words your target audience would likely use to search for information related to your message. Use these keywords in your headline to ensure your press release is visible to the right audience.

In summary, it is important that your headline is concise, interesting, informative, and gets to the heart of your message. By following the tips above, you can create a successful headline that will pique the interest of your target audience and ensure that your message is read.

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How do I place articles in the media?

03/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Placing articles in the media requires careful planning and preparation. Here are some steps you can follow to increase your chances of successful media placement:

Identify relevant media: research and identify media outlets that are relevant to your target audience. Think about what topics and content are published in these media and which journalists are responsible for these topics.

Write a press release: Write a press release that presents your topic or story in an engaging and interesting way. Make sure the press release is well structured and to the point.

Write a pitch: write a pitch that summarizes the key points of your story or topic and why it is relevant to the target media audience. The pitch should be short, concise and engaging.

Send your materials: send the press release and pitch to relevant journalists via email or a press portal. Make sure you have the journalists' email addresses correct and complete.

Follow-up: Follow-up by email or phone to make sure your materials have arrived and to motivate journalists to cover your topic.

Offer expert interviews: Offer to make yourself available to journalists for interviews to provide more information about your topic or story.

Keep in touch: Maintain good relationships with journalists by regularly offering them interesting topics and content. This will increase your chances of them covering your business in the future.

It is important to note that successful media placement is not guaranteed and that media placement also depends on factors such as the relevance of your topic or story, the quality of your materials, and your relationship with journalists.

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