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Writing a press release in just a few steps - Here's how to do it

04/14/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Here are some steps you can follow when creating a press release:

Headline: The headline is the first impression the journalist will get from your press release. It should be clear, concise and summarize the essence of your story.

Introduction: the introduction should directly introduce the reader to the story and motivate them to read on. Put the most important information in the first paragraph and answer the questions: who? What? When? Where? Why? and How?

Body: The body of the press release should elaborate on the story and provide more detailed information. Make sure all the important details are included and your message is presented in an understandable and interesting way. However, avoid adding too much unnecessary material.

Quote: a quote from a relevant person can help legitimize your story and add credibility. It should be short and concise and summarize the gist of the story.

Background information: Include relevant background information at the end of the press release, such as information about your company or organization, to give the journalist additional context.

Contact information: Include your contact information at the end of the press release so journalists can contact you with further questions or for interviews.

Formatting: make sure your press release is well formatted and easy to read. Use a clear font and appropriate size. Do not add unnecessary graphics or images.

By following these steps, you can create an effective press release that will capture the interest of the media and successfully convey your story.

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Establishing journalist contacts - How to get into trade media

04/04/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

If you want to be featured in trade media as an expert, there are some steps you can take to improve your chances. Here are some tips on how you can build journalist contacts and get into trade media:

Identify relevant media and journalists: find out which media and journalists are active in your industry and what topics they cover. Follow their articles and posts and pay attention to their interests and focus.

Make contacts: try to build personal relationships with journalists. Email or call them to introduce yourself and express your interest in their work. Make sure you are friendly and professional and don't send pre-written press releases.

Offer relevant content: When speaking with journalists, offer relevant and interesting content that may be of interest to their audience. Be prepared to share your views and opinions and explain how your expertise can help shed light on a particular story or topic.

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Study journalism - Necessary to work in a PR agency?

03/31/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

It is not essential to have a degree in journalism to work in a PR agency. Many PR agencies seek candidates with varying backgrounds and experience.

However, a journalism degree can be valuable training to learn the skills needed in PR work, such as copywriting, press release writing, and the ability to present complex information in an understandable way.

PR work is about creating and disseminating relevant and compelling stories to capture the interest of the media and the public. Journalists have experience creating such stories, and a PR agency can benefit from that knowledge and skill.

In addition, journalists may also have a deep understanding of how the media works and how to communicate with journalists and editors to successfully get their message out.

In conclusion, while a journalism degree is not mandatory to work in a PR agency, it can definitely be a great asset and help you succeed in PR work.

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Self-PR - How to take public relations into your own hands for yourself or your company

03/28/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Self-PR is an important way to take public relations for yourself or your company into your own hands and generate more attention. Here are some tips to successfully do self-PR:

Define target audience: Define your target audience and the media they consume. This will allow you to target your PR efforts to meet the needs of your audience.

Develop PR strategy: Develop a PR strategy that defines your goals and actions. Determine what topics you want to communicate, what media you want to target, and what actions you will take to achieve your PR goals.

Write press releases: write press releases regularly to communicate important news and developments. Make sure the releases are interesting, informative and targeted to your audience.

Use social media: Use social media to spread your messages and content. Choose the channels that best fit your audience and share relevant content regularly.

Write guest posts: write guest posts for relevant media to share your expertise and messages. Make sure the post fits the topic and adds value for readers.

Organize events: Organize events to engage your target audience directly. Invite relevant media and experts and use the opportunity to present your messages and content.

Maintain contacts: Maintain your contacts with relevant media and experts. Keep them up to date on news and developments and offer them interesting stories and topics.

By implementing these tips, you can take public relations into your own hands and successfully spread your messages and content. It takes some work and time, but it's an important investment in the success of your business or you.

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How does PR work for authors? How your book gets media attention

03/24/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

PR (public relations) is an important aspect for authors to get the word out about their books and their work. Here are some tips for doing PR for authors and getting more media attention:

Press Releases: Write a press release to publicize the release of your book. The release should include all the important information about the book, the author, and the publisher. Distribute the press release to various media outlets and make sure it is also posted on your website.

Review copies: Offer review copies to attract media attention to your book. Target reviewers in your target audience and send them a copy of your book. Make sure the book is in good condition and include a short personal note.

Guest posts: Write guest posts for relevant media to generate interest in your book. Make sure the article is topically relevant to the book and offers an interesting perspective on the topic. Link to your website or the book to generate more exposure.

Events: Organize readings and other events to promote your book. Invite local media and book clubs and use social media to promote the event. Also offer the opportunity to buy signed books to increase visitor interest.

Blogging: Start a blog to write regularly about your book and other relevant topics. Use social media to promote your blog and attract readers. Make sure the content is interesting and relevant to pique the interest of your target audience.

By using these PR strategies, you can generate more media attention for your book and expand your audience. It takes a little work and time, but it's an important investment in the success of your book.

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