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The Media & PR Database 2023 is here. A lot has happened since the last major update of our Media & Editorial Directory. The latest update expands the database to now over 20,000 entries in Germany, Austria and Switzerland (over 150,000 worldwide) on over 750 topics. In total, over 6,131 new entries were added in the DACH region in 2022 (13,300 worldwide). New additions are the types publishers, blogs, online portals, podcasts, forums & communities.
Among others, the following were added:
For this, our algorithms crawled over 20 million web pages with an average of over 3 million queries per week. In total, over 250,000 changes were made, including around 20,000 in the last month.
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Who doesn't know you, the free press portals on which companies can publish their press releases free of charge? Which was 20 years ago a quite feasible way, in order to generate medium interest, disappeared in the course of the time however in the Bedeutungslosigkeit, because: Hardly any editors or journalists still inform themselves on such platforms.
The best way is and remains direct contact with the editorial offices. Only in this way can you be sure that your news will be read and, if necessary, further processed.
With our media & PR database, we offer you a comprehensive overview of the German-language media landscape at an affordable price.
Free press portals are a relic of the 2000s. The general opinion is that hardly anyone even reads or looks at the press releases posted there.
Neither the user numbers, nor the reach of these providers justify relying solely on this channel for a press release. In addition to the sometimes questionable quality or reliability of other press releases or publishers on these platforms, which can have a negative impact on your own company, your press release may also not appear in Google News. Also, the probability that local, regional or national media will pick up your story or news from there is extremely low. It is better to be able to send press releases directly to the relevant editorial offices.
With our Media & PR Database 2022, you have access to the editorial addresses of over 16,000 media outlets in the German-speaking world.