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1. Choose your target audience carefully. Be sure that the press release is relevant and interesting for your target group.
2. Create a short and concise press release. Avoid too many phrases and make sure your press release is informative and meaningful.
3. Consult professionals or experts before publishing your press release.
4. Publish your press release on different platforms such as online press portals, social media platforms, blogs and print media.
5. Create a list of journalists who might find your press release interesting. Contact them directly and offer to interview them.
6. Measure and monitor the impact of your press release to see which platforms are most effective.
1. Write your press release in such a way that it is relevant for the respective journalists. Use facts and information that are interesting to their readership.
2. Use a clear and concise headline that reflects the central theme of the press release.
3. Create a press kit that contains all relevant information and informs journalists about your press release at a glance.
4. Send your press release to relevant journalists and media who can cover you and your message.
5. Don't forget to publish your press release on your website, social networks and press portals.
6. Keep in touch with journalists and media to inform them about future developments.
7. Kublish press releases regularly to spread your brand and messages.
8. Be honest and transparent in your press releases and avoid over-promotion.
Are you looking for an inexpensive way to acquire current editorial addresses for your press releases? Our Media & PR Database 2022 is the inexpensive alternative to expensive PR software in German-speaking countries to quickly get a comprehensive overview of the media landscape. Forget weeks of research and benefit from a constantly expanding coverage and data.
Included media outlets in total: 15,982 media in DACH (thereof 12,202 in Germany) with the following types:
- 326 Blog, thereof 305 in Germany
- 242 Forum / Community, thereof 214 in Germany
- 5,291 Scientific Journal, thereof 3,840 in Germany
- 5,344 Magazine, thereof 4,066 in Germany
- 1,849 Newspaper / Online Newspaper, thereof 1,472 in Germany
- 80 Podcast, thereof 59 in Germany
- 44 News Agency / Press Portal, thereof 36 in Germany
- 1,784 Publisher, thereof 1,427 in Germany
- 599 Radio Station, thereof 447 in Germany
- 242 TV Station, thereof 174 in Germany
- 181 Web Portal, thereof 162 in Germany
In addition, direct links to the media data are already included for over 3,500 media.
We currently offer access to editorial data starting at €379. You can find all information on scope and functions of our Media- & PR Database 2022 can be found here.
Do you have questions/comments/suggestions? Please use our contact form