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In order to build up a press distribution list that is effective for your company, a number of points must be taken into account. In addition to the thematically and geographically appropriate orientation or the recipient circle, it is necessary to keep the press distribution list up to date and to constantly expand it. Because the more recipients your press releases or news have, the higher the probability of being considered with your story in an article.
Basic should be first the main editorial email addresses, which are supplemented by personal email addresses of thematically suitable journalist:inside and/or Repoerter:inside. Our Media & PR Database 2022 with over 16,000 entries in Germany, Austria and Switzerland is a good basis for this. Your contact database can additionally be expanded with contacts from LinkedIn & Xing, any trade fair appearances or existing media contacts.
In principle, you can compile a press distribution list yourself. In this case, your labor costs, i.e. your internal hourly rate, are incurred for the research and keeping the distribution list up to date.
Alternatively, you can also have a press distribution list compiled thematically. The costs for this are usually in the mid 3-digit to low 4-digit range for a few editorial offices.
Or you might consider our Media & PR Database 2022. It helps you save maximum time when creating your own press distribution list and include media you would have missed if you had researched it manually. Choose thematically appropriate media from over 16,000 entries in Germany, Austria and Switzerland. Now from only €379.
1. Define your target groups: First, you need to define your target groups. Identify which media are relevant to your products and services and which journalists and editors you want to target.
2. Create a list of potential contacts: Create a list of potential contacts you want to address. Include the name of the publisher, the name of the editor, and their contact information.
3. Create a media kit: A media kit contains all relevant information about your company and products that you want to provide to journalists. This includes, for example, company descriptions, press releases, logo and photos.
4. Publish your press releases: After you have built your press distribution list, publish press releases on a regular basis to attract media attention.
5. Maintain your press distribution list regularly: don't forget to maintain your press distribution list regularly by adding new contacts and updating old contacts.