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How to build your optimal press distribution list

11/29/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Decide for which media your press distribution list should be.

There are different types of media, such as print media, online media, radio, TV and social media. Decide which ones are relevant to you.

2. Define your target audience.

Before you build your press distribution list, you first need to know who you want to target your message to. Define your target audience based on certain criteria, e.g., age, gender, interests, etc.

3. Research media outlets that reach your target audience.

Search for media that reach your target audience. You can easily do this by researching on the Internet or by contacting industry associations.

4. Contact editors and journalists.

After you have found the media that reaches your target audience, contact the editors and journalists directly. Send them an email or call and introduce yourself.

5. Keep your press distribution list up to date.

To ensure that your press distribution list is always current and relevant, you need to update it regularly. Contact new media, learn about new developments and keep your distribution list up to date.

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Build press distribution list yourself or buy - These are the pros and cons

11/29/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Setting up your own press distribution list costs time - and therefore money. A press distribution list is a very important tool for sending your news to the right target group. There are two ways to build a press distribution list: You can build it yourself or buy it. Both options have their advantages and disadvantages.

Advantages of building it yourself

The most important advantage of building a press distribution list yourself is the cost savings. If you build your own mailing list, you can save some costs as you don't have to pay for the services of an external company. Also, you can customize your mailing list specifically to your needs and build it to meet your specific requirements.

Disadvantages of building it yourself

The disadvantage of building a press distribution list yourself is the time it takes to set it up. Tasks that need to be completed include researching and gathering contact information, setting up an email distribution list, and testing the distribution list. Setting up such a distribution list can take some time and can be difficult for some people.

Advantages of purchase

The advantage of buying a press distribution list is that it saves time. When you buy a press distributor, you don't have to invest a lot of time to build the distribution system yourself. Instead, you can use a pre-made distribution system that is already set up and ready to use.

Disadvantages of buying

The disadvantage of buying a press manifold is the cost. A prefabricated manifold system is usually more expensive than a system you build yourself. Also, it's likely that you won't find all the features you need in your own manifold, which means you may have to add additional features that can cost more.

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Strategic structure of the press distribution list - What to consider

11/17/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Define your target audience:

Before you begin creating your press release distribution list, you must first identify the target audience for which you want to publish the press releases. Identify the media outlets that might be interested in your news, as well as the specific editors and journalists who can best reach your information.

2. Gather contact information:

At the same time, you need to collect contact information for your press distribution list. This includes the names, email addresses and phone numbers of the editors and journalists you want to contact. You can get this contact information by searching the Internet or by sharing it with your network.

3. Segment your distribution list:

For an effective press distribution list, it is important to segment your distribution list. This means grouping your distribution list by different criteria such as region, topic, media type, etc. This will help you send relevant content to the right people.

4. Send personalized messages:

Once you have created your press distribution list, you should personalize the emails you send to editors and journalists. This means tailoring your message to that person's name and specific interests. It is important that you send the right messages to the right people.

5. Measure the results:

To determine the success of your press distribution, you need to measure the results. This includes monitoring the number of emails you send and the number of emails that are opened and read. You can also monitor the number of clicks on your links in the emails. This will help you understand what content is working best.

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Build & maintain press distribution lists - How to minimize the amount of work involved in finding new contacts

11/15/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a list of relevant contacts: Create a list of contacts that are relevant to your press distribution list. This includes publishers, editors, freelance journalists, bloggers and other media representatives.

2. Follow relevant news regularly: Follow relevant news regularly to be informed about new contacts in your press distribution list. Use social media, newsletters or similar sources for this purpose.

3. Use a professional distribution list management tool: Use a professional distribution list management tool to manage and organize your press distribution list. This tool can help you sort and manage your press distribution list.

4. Use your network: use your network to find and add new contacts. Ask your friends and colleagues to help you find new contacts.

5. Be continuous: be continuous in finding new contacts and add new contacts regularly. This will ensure that your press distribution list is always up-to-date and relevant.

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Buy press distribution list - How expensive is it?

10/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The price of a press distribution list, can depend on several factors, including the number of contacts, the quality of the contacts, the regions where the contacts are covered, the type of media (online, print, broadcast, etc.), the frequency of updating the contacts, and the additional features or services associated with the press distribution list.

There are companies that offer press distribution software or services where prices can vary. Some offer monthly subscriptions, while others may require annual payments. Prices can vary widely depending on the scope of the service.

It is advisable to research different providers to get a better idea of pricing and features. Keep in mind that less expensive options may offer less extensive contacts or fewer features. It's important to consider your specific needs and budget before making a decision.

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