12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
An elevator pitch is a short, concise presentation of a business idea that can be explained in the time it takes to ride an elevator. It is a short, compelling summary of a product or service that is used to attract investors or potential customers.
12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A sales call is a conversation in which a salesperson attempts to sell a customer a product or service. It can also be an informal conversation in which a salesperson attempts to establish a relationship with a customer or to generate the customer's interest in a particular product or service. Sales calls are an essential part of sales tactics.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Acquisition refers to the systematic acquisition of new customers or clients for a company or organization through an active sales pitch or other form of approach. Acquisition is a combination of sales promotion and customer retention. The purpose of canvassing is to attract new customers or clients who will support the business or organization by purchasing its services or products. Acquisition can take place in a variety of ways, such as a face-to-face sales call, customer outreach, direct mail, or online marketing.
11/16/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Many founders:ins and startups wonder what they need to do to get media attention and coverage.
In our step-by-step guide for founders:ins and startups, we show you how to find thematically and geographically relevant & appropriate media and create media-rich press releases.
10/28/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
The best way to approach editors or journalists is by e-mail or a short phone call. Once you have found out about the thematic orientation of your contact person, it is important to check other criteria and work through the checklist points:
1. Newsworthy & relevant story
2. Good press photos
3. Pitch properly
4. Follow-up
If you are not sure whether the person is the right contact person for your issue, you can also send your press release to the editorial e-mail addresses, the so-called news desk, from where the incoming reports are forwarded to the thematically appropriate departments and thus editors and journalists.