12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Customer acquisition is the process by which companies acquire new customers. It includes direct approaches, cold calling, telephone canvassing, online marketing and other activities aimed at acquiring new customers. Customer acquisition is an important part of customer retention and is often used in combination with other marketing and sales activities to increase customer satisfaction and drive sales.
12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A sales tool is a specific strategy, method, or tactic that a company uses to sell its products. Examples include sales promotion, pricing, sales techniques, advertising, direct sales, and customer service.
12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Sales success is the result of a good sales strategy, which translates into a company selling more products than expected. This can be achieved through effective customer targeting, product and pricing, sales promotion and customer retention. A successful sales force helps to achieve sales targets, but it is also an essential part of marketing, enabling the company to position itself in the market and attract customers.
12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Social selling is an approach in which salespeople use social media to identify and engage with potential customers and build relationships. It is a form of selling that allows salespeople to build a direct, personal relationship with customers by engaging in their online presence and responding to relevant discussions. Through these interactions, sellers can identify prospects and position themselves as experts in their industry to drive a higher conversion rate.
12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Direct selling is a type of sales strategy in which companies sell their products or services directly to end consumers without the intermediation of a middleman. Direct selling is often implemented through sales representatives or multi-level marketing companies. Direct selling allows companies to sell their products without the cost of an intermediary, thereby earning more profit. In addition, direct sales can help companies establish customer contacts that can be useful for further sales.